the successful of Airbnb – a social marketplace that allows users to book room,
bed or even the whole apartment in any place around the world or Airtasker –
the application to outsource office task or house cleaning. Crowdsourcing has
strongly promoted fundamental changes in business models and in business
experts have speculated that crowdsourcing will be the future of marketing,
advertising and design. However, others said that crowdsourcing would collapse
the organization by creating downward pressure on prices. So, let’s look at the
pros and cons of crowdsourcing.
· Cost effective
always lower price than hiring a full time professional. Crowdsourcing creates
huge advantage for company and individuals who looking for freelance job. You pay
just for the talent you need for your project. There is always huge number of
people who are available and willing to do the job. It’s likely that the
company can get the tasks done more quickly.
· Endless creative ideas and talented workers
allows individuals to promote and sell their unique skills while allows
organization to freely choose between various of resources. It means a lot of
new and creative ideas which may benefit the organization and even help
organization to reach international talents, remove the barrier of
qualification, geographic and socioeconomic status.
· Good opportunity for freelance
workers have the opportunity to train their creativity, engage in the things
they enjoy doing and above all to be noticed. They can build up excellent
portfolio by their past works and it increases the possibility of getting a
full-time job with stable salary. Organizations may also discover the talent
for their own.
· Quality control
people can engage easily in online platform, safety, trust and quality control
are quite challenging. The organizations hardly ensure whether the freelance
worker complete the task or meet the deadline as they require. Moreover, when
the workers do not fully engage with the company, the responsibility can be
reduced as well as the quality of the task.
to anonymity, it is very difficult to verify the originality of the work. As the freelance workers always ready to perform mass
production, there is tendency that they will skip the creative thinking part.
· Lack of consistency
the organization hires a lot of people to do the job, it could lead to the lack
of consistency, even though they all have very good skills. Due to work
distance, it is very difficult to micromanage one by one to ensure the
consistency of the tasks.