What is the importance of the relationship between campaign advertisement and social media?
Social media is essentially a business necessity. People want to see things from the inside out, and In order to effectively connect with your audience, you have to give the people what they want. When you show images, posts, and videos with behind the scenes, your audience will begin to feel connected to your brand. They will feel as though they can trust, and understand what is going on with that particular company, person, or product. Michael Cohen (2010) says, “The number of people who regularly use various social media channels has grown dramatically and more and more people are getting more and more involved with social media to grow their businesses and to build relationships with other people all of the time. It is one of the easiest, least expensive, and most effective ways to gain exposure and to strengthen your business’s reputation.”
When it comes to campaign advertisement, and marketing, it is also a good idea to use other forms of marketing, such as radio, television, and print. It can be an extra boost to get your name out to the public, and you can address or express any kind of questions, comments, or concerns, yourself, or the public might have towards your brand. All forms are great options and can be very beneficial, however, social media is the most inexpensive, and effective way to strengthen, and get your brand out to the public.
We live in a world where not only the younger generation but some of the older generation have become addicted to social media. According to Lisa Eadicicco, of Time Magazine, “Americans typically check their phones 8 billion times a day. Those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day. Americans in the 25-34 age bracket look at their devices 50 times per day, and those between 35 and 44 do so 35 times each day.” Most people check their social media before bed, and after waking up. Within that limited amount of time they give themselves to check, people are usually checking the Snapchats, Twitter feeds, or Instagram posts of those whom they are most interested in. If your brand is amongst those that they are most interested in, imagine how many times a week they are checking your posts, and ultimately, how much publicity you are now getting.
What makes social media one of the biggest platforms for advertising? Edit all paragraphs
Social media is one the most powerful media because people look at social media for fashion, news, celebrity gossip, and so much more. We have become such a social media consumed society, that the media is literally telling us what to like, what not to like, what is cool and what is not cool, what to think and what not to think about. According to an article by Global Risks Insights, “The internet is not going anywhere, and technology will only be further integrated into society. Nearly two-thirds of US adults use social media, and for many, it is the first source for news and information gathering. Online ads not only put campaigns in a position of power by bolstering efforts but also provide an easy way to communicate relevant news and messaging to an increasingly captive audience.”
Not having an online presence can essentially mean that a candidate does not exist in the eyes of a voter. Social movements such as Black Lives Matter and Occupy Wall Street have grown tremendously by coordinating online activity with live demonstrations and rallies and using live media coverage. Social media platforms allow for voters to experience a deep connection with a campaign, and every post, tweet, and policy stance is scrutinized by society. At least 39% of US adults engage in political activities through social media networking sites. It only takes a split second to become a trending topic, and when it comes to politics, in the previous election, both Trump and Clinton were on Twitter going back and forth on issues. As a result, they both probably had to justifying their stance or retracting a statement for fear of losing votes.
Does social media do more good or harm for marketing and advertising?
There is not much question as to whether social media is winning the popularity contest, but is there such thing as too much social media? According to Graham Jones (2017), researchers at Temple University, Philadelphia, have found that “when a company posts something on social media that leads to a sale, there is an immediate 5% increase in sales through followers on a social network. However, after a while, it appears those followers get fed-up with the social activity of the business and stop following them. This can take many months to occur. What the research revealed was that five months after a social media post that leads to sales, there is a 20% reduction in followers. The situation was also worse in cities – it appears that geography has some kind of impact too.”
In politics, campaign advertising is used to influence people to like them, and ultimately vote for them. They use ads, television commercials, and social media posts to connect with the audience on a personal level, by addressing needs and wants of the people that they claim they stand for and are willing to help benefit.
Social media definitely can be a big benefactor when it comes to political campaigning. If you take a look at the 2016 presidential election, Trump was a lot more vocal and present on social media than Hillary Clinton. That alone would have given him an advantage because more people would be interested in what he had to say next, which then would result in more followers and more votes. According to LaeeQ Khan, social media studies done by scientists at Scripps College of Communication at Ohio State University proved that, “Overall, online interest in candidate Trump was three times higher than Clinton, according to Google trends analysis. Trump was the most Googled candidate, and also most mentioned on Twitter and Facebook. Trump had 4 million more Twitter followers than Clinton. Clinton’s social media engagement increased somewhat by the third debate, but by then many voters had made up their minds.
Social media can also be harmful when it comes to political campaigning because there are high risks of cyberbullying, and misinformation received. In an interview with Fox News, Trump admits, “I doubt I’d be here without social media, to be honest with you. When somebody says something about me, I’m able to go ‘bing, bing, bing,’ and I take care of it.”
Strategist Wilson says, “Trump has such a bullying presence on the platform that many of his fellow Republicans refuse to challenge him publicly because of the “FOMT — Fear of Mean Tweets” he may unleash on them. There are definitely pros and cons to social media marketing and advertising. For example, a few pros would include:
• Social media helps politicians more effectively reach large numbers of voters in a short amount of time.
• Unlike television, radio, and direct mailers, social media allows politicians to actively engage with their potential voters.
• Social media allows politicians to share their beliefs, goals, and accomplishments directly with voters, making them feel more directly involved with the campaign.
• More followers, more votes
In addition to the many pros of social media marketing and advertising, a few cons would include:
• The inability to take back what you post…once you post it, even if you delete it after posting, it’s still there
• Allows for cyberbullying
• The social media is highly used to blame and criticize the opposition parties and information is distorted by misleading and inaccurate facts
• The party with the most social media followers have the advantage
Which type of social media plays the biggest role in campaign advertising?
According to Warren Jolly, the six most effective types of social media advertising in 2017 included 1. Facebook Advertising2. Instagram Advertising3. Twitter Advertising4. Pinterest Advertising5. LinkedIn Advertising6. Snapchat Advertising. People use social networks to connect with people and brands online, so they can build relationships and increase their network. Social networks like Facebook, Twitter, and LinkdedIn can help businesses and campaign ads because they can help promote market research, brand awareness, lead generation, relationship building, and customer service.
In conclusion, my position on this topic is that social media is a huge factor in campaign and marketing advertisement. There are pros and cons to the topic, and if politicians use social media during their campaigns, sometimes their actions and words can get out of control. I am a fan of social media, and although it can be a dangerous weapon, it can also be a positive benefactor.
Booher, D. (2014). 6 Ways Social Media Is Doing More Harm Than Good. HuffPost. https://www.huffingtonpost.com/dianna-booher/social-media_b_5375853.html Accessed 12 Dec. 2017.
Cohn, M. (2017). The Impact of Social Media on Advertising. CompuKol Communications. https://www.compukol.com/the-impact-of-social-media-on-advertising/ Accessed 12 Dec. 2017.
Eadiccicco, L. (2015). Americans Check Their Phones 8 Billion Times a Day. Time. http://time.com/4147614/smartphone-usage-us-2015/.
Foreman, C. (2017). 10 Types of Social Media and How Each Can Benefit Your Business. Hootsuite Social Media Management., https://blog.hootsuite.com/types-of-social-media/ Accessed 14 Dec. 2017.
Jolly, W. (2017). The 6 Most Effective Types of Social Media Advertising in 2017. The BigCommerce Blog. Available at: https://www.bigcommerce.com/blog/social-media-advertising/ Accessed 12 Dec. 2017.
Jones, G. (2017). Does Business use of social media do more harm than good?. https://www.business2community.com/social-media/business-use-social-media-harm-good-01832977 Accessed 14 Dec. 2017.
Khan, L. (2017). Trump won thanks to social media. online TheHill. http://thehill.com/blogs/pundits-blog/technology/306175-trump-won-thanks-to-social-media Accessed 15 Dec. 2017.
Post (2016). How social media is changing political campaigns | GRI. Global Risk Insights. https://globalriskinsights.com/2016/03/how-social-media-is-changing-political-campaigns/ Accessed 11 Dec. 2017.
Smith, K. (2017). Social Media and Political Campaigns. Trace.tennessee.edu., http://trace.tennessee.edu/cgi/viewcontent.cgi?article=2442=utk_chanhonoproj.