Website usability refers to the ease with which target usersare able to access a website, and how easily its web pages can be navigated.Whether one is redesigning an old website or building a new one, testing forusability is a vital part of the design process, and involves monitoring howselected users complete tasks on the website, to get the idea of howprospective users will interact with the site. Finding out what makes yourwebsite work best for users not only is a success to you as a designer butallows your users a sense of accomplishment to be able to use a website withease will encourage them to use your site again and again. While observing areal user use your site, gives a good idea of how users interact with yoursite, there are several tools also to measure how your users experience yoursite. Using a survey, as a research tool is a great way to gaugeyour customers. A survey is a set of questions used to access and collectopinions, preferences, and attitudes of users.
With an online survey, a companyis able to collect data from broad – sometimes remote, users, quickly and usuallyfor free or at low cost, compared to traditional surveys. Data received fromthe survey are collected, and depending on the tool, automatically analyzed,which can then be read up on the dashboards for user experience studies. Unfortunately, what users say don’t often totally coincidewith what they do, hence the disparities in results when survey tool data arecompared with those from live usability tests.
Poorly worded questions caninfluence survey takers’ responses, so also is the length of survey know to bean issue, as long surveys are known to be a turnoff for test takers. Google Analytics and heat maps are some other means ofaccessing how users interact with websites. Google Analytics for one is knownto tell what users are clicking, bouncing off, and converting, and the rate atwhich each of such activities is performed. These tools collect a good data onuser experience.
So that whenever there are discrepancies in certainactivities, they can be prioritized and worked on accordingly. In conclusion, the purpose of any ‘website usabilitytesting’ exercise is to gain insights on the website usage patterns andpreferences of users. Keeping up-to-date on the visitors’ experiences is a taskto be taken seriously as it goes a long way to determining sites functionalityand therefore, the success of the company. Some tools may work better thanothers, but using more than one can really help narrow down what is workingbest for you and your customers using the site.