The spread of hip-hop worldwide is actually described as a diaspora similar to the African diaspora that saw the slave trade forcibly relocate West Africans to North and South America and Europe. As hip-hop is accessing new locations across the world, individuals are taking the code of hip hop and applying it to their local social and political struggles, allowing for new activist movements and followings to prosper as more and more individuals are introduced to this music with a message. Morgan:138) This is exactly what happened in Brazil, where the black populations found hip-hop to be an effective way to fight for social reform, create a voice for the voiceless, connect to an ideology shared worldwide by members of the community, and create opportunities for themselves.
Brazil was first introduced to African American music in 1950 when they were able to get their hands on products from America such as record players and vinyl records.(Morgan:139) Almost two decades later, Brazil was moving toward a civil rights movement due to factors like the horrendous treatment of Black Brazilians when they were pushed out of Sao Paulo, Brazil to land that had horrible conditions and lacked basic structural necessities such as schools, electricity, hospitals and water treatment. At the same time as this was happening, Black Brazilians were hosting Black Parties(black panther-esque settings) that would involve the discussion of African issues, the listening of African American music and provided a place where everyone felt equal and at home discussing the issues that they were facing.(Morgan:140) This whole dynamic of the minority being oppressed by the government and the build up of individuals who are tired of being treated as second class citizens was just missing one ingredient before it was a bonafide social movement that would represent the ideology of the racially oppressed , and that missing linguistic piece was hip-hop.
The author of “The world is your’: The Globalization of Hip-Hop Language”, Marcyliena Morgan, states that there were three main factors as to why the hip hop communities ideology was so easily applied to the political and social environment within Brazil at the time. First off, institutional acts of racism that stuffed Blacks into ghetto neighborhoods and removed them from their homes creates a deep connection between individuals and location meaning they will stand up and fight, whether it be physically or verbally in an effort to retaliate against their oppressors.(Morgan:139) Next, the African American music that was so relevant in the 1950’s caused a shift in individuals who identified with other Africans whose ancestors were plucked from their homes to be put into the slave trade.(Morgan:139) Lastly, the inspired youth were looking for a platform that would allow them to verbally challenge the oppressors views and actions.(Morgan:139) With the arrival of hip-hop, the youth formed groups designed to keep the communities they lived in aware of the