The marketing and distributing the films of their other

The company I chose to research is the famous “Walt
Disney Studios”, one of the four parts of the larger “Walt Disney Company”.
Today, the prominent people in the company are Alan F. Horn, the Chairman,
and Alan Bergman, the President of the company. Walt Disney Studios
creates, markets and distributes their own films, as well as marketing and
distributing the films of their other production studios. Disney has a list
of ethics that they like to follow – not just for the company itself, but
for all the individuals and departments. They are all in place to create a
better working environment for the employees, as well as keep the Disney
brand a positive one. Disney is a company that is targeted at many people,
young, old and more. They have a substantial influence on society, due to
their long history and created products. Walt Disney Company owns Walt
Disney Studios, the studios being the part of Disney that deals with films
– both animated and live action. Walt Disney Studios contains a few other
production companies that each focus on a particular medium of film – some
animated, some not. This split allows the studios to specialise in whatever
they are good at, allowing them to improve and produce the highest quality
films possible. However, all these films still fall under the same main
owner – Walt Disney Studios. The Walt Disney Company has four parts to it –
“Disney Media Networks”, focusing on television, “Disney Parks and
Resorts”, created to run and organise the various Disney themed theme
parks, “Disney Consumer Products and Interactive Media”, dealing with the
online store and other such things, and finally “Disney Studio
Entertainment”, which is in charge of Walt Disney Studios and other studios
owned by Disney, having to manage each of the respective studios.
Disney has a long history – being founded in Los
Angeles, California, by brothers Walt Disney and Roy O. Disney in 1923. In
1925, the brothers paid for an area in a Hyperion Avenue lot in Los Angeles,
so they could build a better studio. Disney’s first full length animated
film took three years to make but was eventually released – it was called
“Snow White and the Seven Dwarfs”. It was a successful release, only having
a budget of $1.49 million. To date, it has made $418 million on the box
office alone, and throughout its lifetime has grossed $184,925,486. With
the money they made from Snow White, Disney bought another plot of land and
built another studio, so they could create more films to meet the
expectations of their audience. They produced many movies at the new studio
during the 1940s and 1950s, some examples being; “Cinderella” (1950), “Pinocchio”
(1940), “Bambi” (1942) and “The Sword and the Rose” (1953). At first, Walt
Disney Studios mainly focused on creating animated films. “Treasure
Island”, released in 1950, was the first fully live action film that Disney
had ever made. It was different to their original style, showing that they
had begun to branch out and try new things. It has made roughly $1,875,000
on the box office to date, which is less than their previous films.
However, it was the start of a new wave of Disney films. Disney then began
to make a lot of live action films, – especially between the years 1960 and
2000. Generally, these films aren’t as well-known as the animated films,
due to the fact that they aren’t really talked about that much today.
Disney Land, for example, mainly contains stuff focused on their animated
films, which may be one of the leading reasons as to why the animated films
are still so popular and praised even today. They also experimented with a
blend of animated and live action films, mainly done during their early
days in the 1930s and 1940s. “Fantasia”, released in 1940, was their first
example of this. To date, is has roughly domestically grossed $76,408,097,
which is less than their fully animated previous film – “Pinocchio”,
released a few months earlier in 1940. Pinocchio has grossed approximately
$84,254,167 to date, slightly more than Fantasia had. Disney have made
considerably less animation and live action hybrid films compared to purely
animated or fully live action films, possibly due to the fact that they’re
not as popular or because they didn’t end up enjoying the style as much. Nearly
all of their films are still very popular today, most people knowing about
them all. They have become iconic and have had a substantial influence on both
film and western animation. Their films appeal to a wide range of people, mostly
made to be family friendly so they can be targeted at children or
teenagers, but still somewhat appealing to the adult demographic.

Walt Disney Studios is a video production company that is
well known for its large roster of films, some animated, some live action and
some a mixture of the two. The video production studio contains a few large
film production studios, as well as having designated distributors. The Studios
had an estimated income of $2.703 billion during 2016, and in 2012 the studio entertainment
business made roughly $5.83 billion alone. The production studios are as
follows; Walt Disney Pictures, Walt Disney Animation Studios, DisneyToon
Studios, Pixar, Disneynature, Lucasfilm and Marvel Studios.

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Pixar, also known as “Pixar Animation Studios” is one of the
most well-known animation studios ever. It was founded in 1979 by Edwin Catmull
and Alvy Ray Smith, being a part of Lucasfilm – one of the other studios that
is now part of Disney Studios. The studio has approximately made $8 billion
worldwide, also having broken many box office records. The award-winning studio
was bought by Walt Disney Studios in 2006 for $7.4 billion, due to the fact
that Disney wanted to acquire their skill when it came to creating computer
animated films. To date, Pixar has produced 19 feature films, “Toy Story”
(1995) being their first. Toy Story has grossed $373,554,033 worldwide to date,
also having become an incredibly iconic and recognisable film. However, this
isn’t Pixar’s only successful film. Instead of churning out film after film
over the years, Pixar have put more work into the films created. Most of their
made films have won awards and have generally received critical acclaim and
praise. A few examples of their other films include, “The Incredibles” (2004),
grossing $631,442,092 on the box office, “Finding Nemo” (2003), grossing $940,335,536,
and their most recent film “Coco” (2017), which has grossed $657,132,236 to
date. All of these examples have won awards, and their other films have too.
This shows the high quality of Pixar’s films, also showing how popular and
impressive they are – they have won 31 Academy Awards and have grossed over $11
billion at the worldwide box office to date.

Lucasfilm is an American film and television production company
that was founded by George Lucas in 1971. The company is slightly different to
Pixar, as it is mainly known for two film franchises – “Star Wars” and “Indiana
Jones”. Both of these franchises are incredibly successful, all of the
Disney-owned Star Wars films making more than $4.06 billion when the profits
are combined. This franchise alone has made back the money that Walt Disney
Studio’s spent to buy Lucasfilm with during 2012 – Disney paying $4.05 billion
to acquire Lucasfilm. Disney haven’t even touched the Indiana Jones franchise
yet, but that is likely to happen at a later date. Lucasfilm are responsible
for creating Disney’s highest grossing film – “Star Wars: The Force Awakens”
(2015). Although it has only been out for a short amount of time, it has made
more money than every other individual Disney film – overtaking them and going
further beyond that. It holds records for many categories, including highest
all time domestic sales, the top opening week and highest ticket sales per

Marvel Studios, previously known as Marvel Films, was
founded                Avi Arad, Toybiz
and Marvel Entertainment in 1993. The studio is one of the leading studios when
it comes to creating superhero action films, based off of “Marvel Comics”, that
was founded in 1939 by Martin Goodman. They were acquired by Disney Studios in
2009, having been bought for $4 billion. The film “Iron Man” was made in 2008,
before Disney bought Marvel Studios. It has domestically grossed $318,412,101
to date, proving its popularity. “Iron Man 3” (2013), however, was one of the
films that Disney had a part in. Although it was the third Iron Man film in the
franchise, it made nearly $100,000,000 more, as it domestically grossed $409,013,994.
The original Iron Man film was received much better than the third Iron Man
film, having acquired many more awards and having a generally higher rating.
However, the fact that Disney had a huge part in the advertising and
distribution of Iron Man 3 is the reason why it made so much more money than
the first one. Other Marvel films created by Disney include; “Guardians of the
Galaxy Vol. 2” (2017), domestically grossing $389,813,101, “Spider-Man:
Homecoming” (2017), domestically grossing $334,201,140 and “Ant-Man” (2015),
domestically grossing $180,202,163.

“Disneynature” is a part of Walt Disney Studios that
produces nature documentary films, founded in 2008. Disney created nature films
in the past – 1948 to 1960 is when the “True-Life Adventures” series was
created, which was nature related. Disney also got behind the French release
another nature documentary – “March of the Penguins”.

DisneyToon Studios is a division of Walt Disney Studios
founded in 1988, that specialises in creating direct-to-videos – which literally
means releasing the film on home video rather than at a theatre. They also
occasionally create animated films, some examples include, “DuckTales the
Movie: Treasure of the Lost Lamp” (1990), “A Goofy Movie” (1995) and “Return to
Never Land” (2002). They began to create sequels to some of their animated
films, the first direct-to video film sequel being “The Return of Jafar”
(1994), the sequel to “Aladdin” (1992). Later on, another sequel was created
called “Aladdin and the King of Thieves” (1996). This branch of Disney is an
oddball, focusing on something that relates to the other parts, but at the same
time doesn’t really have to worry about their films being distributed to
theatres like all of the other branches.

“Walt Disney Animation Studios”, founded in 1923, and “Walt
Disney Pictures” are the two companies that deal with Disney’s created films –
not films created by one of the other studios. Walt Disney Pictures was
originally integrated with Walt Disney Animation Studios, but it was made a
separate thing in 1983, so each studio could focus on a style of film making.
Walt Disney Pictures focuses on the live action films, whereas Walt Disney
Animation Studios focus on the animated films. This allows each studio to focus
their efforts in honing their respective craft, instead of being asked to make
something that they aren’t as specialised in. This may be another reason why
animation and live action Disney hybrid films are a lot more rare nowadays, as
they are technically two separate entities.

Each of these respective studios was very popular and
profitable even before Walt Disney Studios acquired them, all having made at
least a few iconic films. Looking at the highest grossing films of all time, a
few Disney films are present. In the top 15 highest grossing films, 8 of them
are Disney films. “Star Wars: The Force Awakens” is the highest grossing Disney
film, having made $2,068,223,624. It is the third highest grossing film, beaten
only by “Titanic” (1997) and “Avatar” (2009). “Star Wars: The Last Jedi” (2017)
is also present at number 9, having grossed $1,297,666,174. Four of the eight
present Disney films are Marvel Studios films, and two are created by Walt
Disney Pictures and Walt Disney Animation. Looking at the highest grossing
animated films of all time, 8 of the top 20 are Disney films. Frozen (2013) has
raised $1,290,000,000 to date, being the highest grossing animated film of all
time. It received critical acclaim, having awards and becoming a staple in the
animated film genre. “Toy Story 3” (2010), “Finding Dory” (2016), “Inside Out
(2015) as well as a few more are present. Disney is a juggernaut when it comes
to film and animated film, having had a huge influence on many other things.
Their films are made with the intention of appealing to a wide range of people,
not really excluding anyone from their target audience. They aim to cater for
everyone, which has clearly worked – proven by the fact that a lot of their
films are near the top of the most grossing films of all time.

The films Disney have made have somewhat shaped society,
having worked their way into our daily lives. There are theme parks based that
include things related to the films, as well as countless products, including
toys, clothing and accessories. Disney is one of the leading film industries,
even though it isn’t just a film industry. Walt Disney Studios is not a
commercial company, as it doesn’t focus on one specific type of genre. They do
have a style but have shown that they are branching out due to the fact that
they acquired other studios to create diverse types of films for them. The main
difference between commercial and public service companies is reasonings and
design, since commercial companies want to focus on their audience
and try to keep them happy, whereas public services care mainly towards their
profit maximization. Commercial companies tend to choose a particular genre
type of film and create them to keep their target audience pleased, whereas
public services may branch out more and have a wider target audience.