Strategic Cola Company’s structure is huge as it has



Information Systems

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Table of Contents
Introduction. 2
Literature Review.. 2
Identification of Company. 2
Operations and
Functionality. 3
Current Process. 3
Any Gaps existing. 3
Specific issues the new
System will fix. 4
Criteria to meet
requirements. 5
Information Systems
Strategy and its need. 5
Difficulties in Information
Systems Strategy and suggestions. 6
Problems in Information
Systems project 8
Recommendations. 9
Conclusion. 10
References. 11




Strategic Information Systems are developed to help Organization’s business to
compete and provide business initiatives. The Strategic Information System helps
Organization to achieve better efficiency, control and effectiveness to grow
economically (Cassidy 2016). The
Strategic Information System is a type of Information System. The chosen Organization
for Strategic Information System is Coca Cola Company. Coca Cola Company is a well-known
and established beverage industry in the market. Coca Cola has high market
share and it tops the list of popular beverages. The report focuses on the
strategic goals that Coca Cola Company wants to include and their current and
future prospective. The purpose of this report is to analyze the gaps between
strategic goals, and current and present IT infrastructure of Coca Cola Company

outline of this literature review report is to discuss Coca Cola Company in
details, operations and functionality, Information Systems Strategy. The other inclusions
are difficulties and problems of Information Strategy Systems with

Literature Review

Identification of Company

chosen Company for Strategic Information Strategy is Coca Cola Company. Coca
Cola Company is an American multinational beverage industry which is a
manufacturer, retailer and marketer of beverages. The Coca Cola Company’s structure
is huge as it has large number of employees. There are various hierarchical
levels at the corporate level in the Coca Cola Company. Coca Cola is a
manufacturing company which manufactures non-alcoholic soft drinks and other
beverages and sells them in the market. The operating segments of Coca Cola
Company are Europe, Asia, Africa, America, Bottling Investments and Corporate segments
(Company 2018). The products of Coca Cola
Company are soft drinks and juices including Coca Cola, Fanta, Sprite, Dr
Peeper, Appletiser. The services provided by Coca Cola Company are manufacturing
and distributing of soft drinks across the world.

Operations and Functionality

operation and functionality of Coca Cola Company is described through the terms
given below.

Current Process

current process of Coca Cola Company is to improve their bottling footprint in
several regions. They are currently investing on bottling manufacturing. The
Coca Cola Company is restructuring their organization structure to improve
their business functions. The current five processes of quality checks in Coca
Cola Company are Bottle Inspectors, Filled Bottle Inspection Technology. The
other three are COBRIX Analyzer, Flow Diverter Valve and Interlocks (Overview 2017). These quality-checks processes
provide full proof of quality checks from packaging to bottling. The current
manufacturing processes are production of beverages through consumption of less
sugar and bottling process through Coca Cola’s own production unit. The next
process is to produce glass bottles and inspect it to check for any dirt or
crack. Finally the Coca Cola is distributed in the market. The Coca Cola
Company current departments are Finance, Human Resource, marketing, Innovation
and Planning departments respectively.

Any Gaps existing

gap existing are production of beverages that are carbonated and can severely
affect people’s health. The healthy lifestyle of people has contributed to less
revenue as people want to have healthy drinks rather than carbonated drinks. The
increased demand of healthy drinks among people has become a concern for Coca
Cola Company. The distribution of only beverages is also a gap as their
competitors like Pepsi has entered into the snacks segment. The Coca Cola Company
still lags behind due to only core business in beverages. The introduction of
some products such as Georgia is not well known to customers. (Paré et al. 2015)
This product is not working properly in the market due to less advertisement
and marketing. These are the gaps which exist in the current process and areas
which are not working properly.

Specific issues the new System
will fix

specific issues of Coca Cola Company that the new system will fix are given as
follows. The technology is considered to be an important aspect of Coca Cola
Company due to potential it provides to make the business process simpler. The
technologies have been adopted by Coca Cola Company and they are continuously
trying to adopt new technologies. The technologies are driving the businesses
of Coca Cola Company in several ways (Bravo,
Santana and Rodon 2016). They have introduced their own bottle manufacturing
machines. The bottling machines have made it easier for Coca Cola Company to
reduce their cost of bottle manufacturing process. The machine has also reduced
the labor work reducing the total time of manufacturing of bottles. The new
business strategy also manufactured healthy drinks such as Honest to introduce
in the market (Company 2017). This
healthy drink will drive the Coca Cola Company’s businesses as people are
preferring healthy drinks in the current scenario. The Coca Cola Company’s
Research and Development team has done innovations which help the Company to expand
their business unit and supply chain (Company

Criteria to meet requirements

criteria which will be used to prove the proposed system meets the requirements
are given as follows. The first criterion is checking of concentrations of
carbonated mixture. This will help to prove the quality of soft drinks that are
fit or not for consumption. The second criterion is proper functioning and
maintenance of bottling machines. This will help to check whether the bottles
manufactured are fit for packaging or not (Olins
2017). The other help it will provide is that bottles are not damaged.
The third criterion is testing of innovations to check whether the developed
innovations will contribute in business growth or not. The fourth criterion is
to enter into the snacks segment for better revenue growth in the market.

Information Systems Strategy and
its need

constituents of Information System Strategy are Financial, Operational and
Strategic (Laudon and Laudon 2015). The
Financial systems are the basic systems where there are inclusions of
accounting, budgeting and finance operation of particular Organizations (Revell 2016). The Operational systems are the
basic systems where there are inclusions of business operations and its basic
concern is managing details of the Organization (Yeoh
and Popovi? 2016). The Strategic systems are the basic systems where
there are inclusions of business and computer strategies link (Galliers and Leidner 2014). This is the major
system for an Organization as this is the system where business strategies are
developed to be realized using Information Technology systems. The Information
System Strategy has characteristics which include linkage of Information
Technology with business strategy and to analyze competitive advantage.

need of Information Systems Strategy is necessary to manage and improve the
quality and quantity of an Organization (Laudon and Laudon 2016). The need here
is described from the perspective of each Information System exist in an
Orgaization. The Financial System is needed for controlled measurement of all
business operations and projects successfully. The Operational System is needed
as it controls the details of business and help the Organization to manage the
business operations (Liao et al.
2015). The Strategic information Systems are important as they are intended to
give competitive advantage to the Organization’s business. The Strategic
Information system uses Porter’s Model to define the rivalry pf competitors.

need of Information System Strategy for overall Organizational Strategy is that
it provides better communication among the systems within the Organization. The
communication helps to achieve better results with quick and effective
collaboration. The other benefit it provides is decision making facility for
the Organization (Whittington 2014). The Information
System Strategy helps to facilitate the better decision making ability to improve
sales, costs and profits. The decision making becomes hassle free due to
concise form of all data aggregated through Information Strategy system. The
data are recorded through Information System Strategy to be used for enhancing
future prospective of business operations. The recorded data are helpful in
assessing the overall performance of Organization’s business operations.    

Difficulties in Information
Systems Strategy and suggestions

difficulties in developing an Information System Strategy in an Organization are
given below (Almalki, Al-fleit and Zafar 2017).
The challenges are related to management, human, technical, environmental and
time aspects respectively of an Organization.

Ø  Management Challenges- The challenges faced by Organizations today
are alignment of Information strategy and business strategy. The difficulties
that an Organization can face are budgeting, personnel and general management while
implementing Information Strategy. The other difficulties are lack of internal
interaction and weak manager support. Therefore, the recommendations for management
challenges is to build effective relation with executive and senior executives.
The replacement of management will help to achieve the implementation of
Information System Strategy.

Ø  Human Challenges- The challenges in lack of workforce, inability in
recruitment of suitable staff and lack of Information Technology expert in an
Organization. Lack of computer knowledge among employees poses difficulty in
development of Information System Strategy. The negligence of workforce from
learning computer skills poses a challenge for an Organization. Therefore, the
recommendations for human challenges are that they should encourage existing
workforce to learn computer skills. The Organization should employ Information
Technology expert and provide training to entire employees of an Organization.

Ø  Technical Challenges- The technical challenges are the basic
difficulty in an Organization which include hardware and software tools. The
other challenges are telecommunications issues such as cables and devices and
infrastructure for Information Technologies. The other difficulties are
migration from old system to new system in an Organization. Therefore, the recommendations
for technical challenges are to maintain stable network and proper
infrastructure. The backup for database of old system is also necessary to
retrieve the data further in new system.

Ø  Environmental Challenges- The environmental challenges are the
factors which influence an Organization externally and internally such as work
culture, change, behavior, poor coordination and others. The other less
important environmental challenges are political conflicts in an Organization
and misunderstanding among management and employees. Therefore, recommendations
for environmental challenges are changing of attitude in office premises and
improvement in coordination will help in better interaction and management.

Ø  Time Challenges- The time challenges are the factors such as lack of
proper time management. The time is an important factor for an Organization.
The extension of time for developing Information System Strategy poses a
challenge for an Organization. Therefore, recommendations for time challenges are
time management and developing the Information System Strategy at right time to
avoid any glitches.        

Problems in Information Systems

study of the two cases given below will help to understand the problem due to
Information System failure in an Organization. The typical problems that might
be expected to arise within an Information System projects are given in the
following paragraphs. The

study on information systems in hospital shows the problems that raised were
human cultural and environmental factors. The failure factors are unclear
goals, absence of a project champion, poor health resignation, time, poor
technical assistance and insufficient technical staff (Verbeke, Karara and Nyssen 2015). Another other study on United
States Healthcare Government website shows the failure factors as follows. The
first issue is interaction among sub-contracts working on different segments of
the Information System projects. The second issue is lack of leadership while
working on Information Systems project (Anthopoulos
et al. 2016). The third issue
is lack of testing of Information Systems project aspects. The fourth issue is
choice of unusual and unfamiliar databases for Information Systems project.


recommendations for the problems of Information Systems project in the case
studies given above, are suggested in the following paragraphs.

Realization of human systems-
The realization of human systems and systems engineering completely. The human resources
contribute a major part in resolving the problems.

Providing Information
Infrastructure- The recommendation of providing proper and effective information
infrastructure for every problems of Information System.

 Time Management- The time management is
necessary to outperform the associated problems of development of Information
System and its failures.

Stable network- The stable
network is necessary for communication and management of Information System and
its failures.

Coordination and communication-
The coordination and communication among employees is necessary for better
improvement of Information System functions and operations.


discussion conclude that Information System is an essential part of an
Organization. The report shows that Coca Cola Company’s current process and
their strategic goals has huge differences which is fixed by the Information
System Strategy. The Coca Cola Company is taken to analyze its aspects and
operations. The Information Systems provides strategies for Organization’s
functions and operations. There are difficulties in Information System strategy
developments however they can be overcome through recommendations provide in
the discussions. The problems raised through Information Systems projects
should be managed and remedies should be suggested for better performance of
Information Systems. Therefore, the report shows the benefits that Strategic
Information System provides analysis and alignment between the strategic goals
and present scenario of an Organization.




Almalki, M.,
Al-fleit, S. and Zafar, A., 2017. Challenges in Implementation of Information
System Strategies in Saudi Business Environ-ment: A Case Study of aBank. International
Journal of Computer Trends and Technology, 43, pp.2231-28.

Anthopoulos, L.,
Reddick, C.G., Giannakidou, I. and Mavridis, N., 2016. Why e-government
projects fail? An analysis of the Healthcare. gov website. Government
Information Quarterly, 33(1), pp.161-173.

Bravo, E.R.,
Santana, M. and Rodon, J., 2016. Automating and informating: roles to examine
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Cassidy, A.,
2016. A practical guide to information systems strategic planning. CRC

Company, O.
(2014). How Coca-Cola Brings Outside Technology In. online The
Coca-Cola Company. Available at:
Accessed 29 Jan. 2018.

Company, O.
(2017). Coca-Cola and Honest Tea Team Up to Bring Healthy Tea Options
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Accessed 29 Jan. 2018.

Company, O.
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Available at:
Accessed 29 Jan. 2018.

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Laudon, J.P., 2016. Management information system. Pearson
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Olins, W.,
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(2017). 5 Process Quality Checks Ensuring Quality for Drinks |
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Accessed 29 Jan. 2018.

Paré, G., Trudel,
M.C., Jaana, M. and Kitsiou, S., 2015. Synthesizing information systems
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Revell, J. ed.,
2016. The recent evolution of financial systems. Springer.

Verbeke, F., Karara,
G. and Nyssen, M., 2015. Human Factors Predicting Failure and Success in
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Whittington, R.,
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