Stage 6. Disposal of the Product In the past, nobody cared about how products got disposed, so long as people purchased them. Nowadays, it is changed. The way products are disposed has become extremely vital to people and the society in general. Products which are hard to self-destruct such as electrical devices (computers and batteries) leech chemicals into the ground.
Consumers do not want to harm the environment if they are not forced to do so, and firms have become aware of this problematic situation. Take Crystal Light, a special kind of beverage that needs water to be drinkable. Apart from the usual form that the liquid is stored in the bottle, Crystal Light offers consumers the concentrated form that consumers manually add water to transform it into drinkable liquid. Therefore, consumers do not need to purchase and discard of the plastic bottle. Windex is another example of this practice.
Consumers can buy the concentrate and add water whenever they are run out of window cleaner. Or in some supermarket such as Mega Market that now sells shopping bags that can be reused rather than keeps using and dispose of plastic or paper bags. Companies whose sales revenue depends on the durability of their products. Simply put, if their products are too good, consumers will rarely replace them with newer versions. Therefore, these companies are more concerned about planned obsolescence instead of conservation. Planned obsolescence is a policy of manufacturing consumer goods that quickly become obsolete and need to be replaced. This can be achieved by constant updates in design, termination of the supply of spare parts, and/or the use of non-durable materials.
This can be seen as a strategic goal of the company to boost sales by encouraging consumers to upgrade their products. Constant changes in design or functions, and release of new items keep themselves innovative in the eyes of consumers, and remind the marketplace about their existence. Take Google, the release of Google Pixel smartphone is the dead announcement for Google Nexus generation. The approximate length of support or the end-of-life (EOL) dates were set for all of Nexus devices.
Google released new update of Android e.g., version 7.0 Nougat and version 8.
0 Oreo while Nexus devices are allowed to update to version 6.0 Marshmallow, this will lead to the incompatibility with the older software versions. Another obvious example of planned obsolescence is Microsoft Word. Formatting functions in MS 2007 are different from that of MS 2013 which does not allow consumers to open documents properly. As a result, people are more likely to upgrade the present software version1.