Social Networks Makes Us A BetterSocietySocialnetworking is defined as people connect with each other online. Social mediahas transcendence through generations as it became a common tool forcommunication. People used to send a message through mail or fax and had towait for quite some time to receive a reply, whereas now you can send a directmessage through WhatsApp or E-mail without going through that much trouble.Having social network has improved our way of living drastically, as itprovides a lot of benefit crucial in our everyday life. The positive impacts ofsocial networks on society are easier to communicate, opportunities forbusiness, and worldwide connectivity.Firstand foremost, social network makes communication much easier. Peopleare able to keep in touch with their old friends from school or college whowere out of touch (Ali, 2012).
As people reaches different stages of life, theymost likely going to form new circle of friends. Thus, people who they havemade friend from the past are either forgotten or never kept in touch everagain. However, living in 21st century, people are able to keep upwith their life and have conversation with them online through Facebook andInstagram.
Besides, social network provide us opportunity to connect withpeople and create better relationships with friends or love ones whom we areunable to meet personally (Ali, 2012). For example, couples who are in long distancerelationship can now use Skype or WhatsApp to communicate compare to back thenwhen they can only call each other through expensive international calls ormails which takes a long time to get a reply. We are also able to connect withanyone through our smartphones or laptop (Moreau, 2017). Back then, we alwayshave to rely on our landline, answering machine, or snail mail to communicatewith someone, but in modern society, we can just chat up with anyone instantlythrough Twitter, WhatsApp, or Facebook (Moreau, 2017).Otherthan that, social network creates opportunities for business. There are anumber of customized applications being made on the social platforms, whosemain purpose is to promote the product or brand (Ali, 2012). As social mediahas a wide range of audience, people are able to promote their businessesprofitable and less expensive as advertising and promotions costs a lot ofmoney (Ahmad, 2016).
For example, Joe Sugg, a famous YouTuber, started his ownbusiness solely online because he had a huge amount of subscribers on YouTuberwhere he can promote his business without advertising block and promotionscost. Social network creates platform for entrepreneurs and businesses (Moreau,2017). For instance, anyone and everyone is able to start a business by openinga social media account and sell their item. They can connect with theircustomer by providing customer service, feedback and providing good quality productsto work their way up to success.
Other than that, positive comments and sharingabout a company can help them with sales and goodwill (Ahmad, 2016). As anexample, Squarespace has become all the range lately as famous YouTubers aresponsored to give positive feedbacks and reviews to attract more people to usetheir server.Furthermore,social network able to provide worldwide connectivity. Social network cancreate awareness and innovate the way an individual live (Ahmad, 2016).
Forinstance, I was able to gain better understanding about amyotrophic lateralsclerosis (ALS) through “Ice Bucket Challenge” which went viral in socialmedia. Not only did I learn more about ALS and donate to the organization, Iwas able to spread the message and inspire more people to do the same to helpout the community. Social network are able to deliver news alert quicker tomore people (Agrawal, 2016). In the past, we used to read the news throughnewspaper that we get every morning or watch the news channel through television,but today, we are able to read news from any part of the world instantlythrough social media such as Twitter and Facebook. Social network providesusers the opportunity to connect with anyone to share or to learn information (Ahmad,2016). People are able to readabout news or information based on their preference on social media (Moreau,2017). For example, we can ‘like and share’ pages that suit our preference andour social feed would feature similar contents for us to explore.
By typing in keywordsuch as ‘avengers’ on Facebook, we are able to find a lot of pages which shareinformation about it, groups and peoples who share the common interest on thistopic.Inshort, social network has brought a lot of advantages to the society. Itsimplifies and make it easy to communicate with one and another, which helpsbring people closer. It provide marketing platform for business, and improvesour life by making easy access to information through social media. We areprivilege enough to live in the modern society where communication had improvedover the decades. Thus, we should cherish the invention made by geniusinventors and use it wisely.