Since industry. In an attempt to cope with such

Since its foundation in 1926, Iseki has contributed to the
modernization of Japan’s agriculture industry as a full line manufacturer
specializing in farming machinery.

Through this period, they have constantly pursued efficient
and labour saving advances in agriculture, and have served the market by
pioneering the development of a great deal of agricultural machinery. When they
consider the problems of an increasing world population alongside food supply,
food sufficiency and land preservation. Iseki will continue to operate under
their basic business philosophy to deliver products that satisfy consumer
demand so that we can contribute to agriculture both in Japan and throughout the

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Japan agriculture has undergone major changes in response to
the government policy to convert agriculture into a growing industry. In an
attempt to cope with such a situation high quality and low priced products will
continue to be distributed as they largely contribute to energy saving, low
cost agriculture as well as large scale technologically smart agriculture –
this supports the management of farmers across the world. While products
involving landscape management and light civil engineering work have been
developed and similarly distributed across countries in Europe and North
America markets so far, rice production technology, as cultivated in Japan will
be introduced to a large expanse of Asian nations, particularly those with an
increasing need of food production as proportional to population. As with any
other business, one of their key goals include staying in sync with the
business climate through the use of specific management strategies and
providing time to review results and discuss matters with all involved
stakeholders which of course, includes consumers, investors, shareholders and

Ansoff Matrix: ISEKI FOLLOWING ASSOF MATRIX TO  INTRODUCE THEIR existing product in existing
markets, new products in existing markets, existing products in new markets,
new products in new markets.

ISEKI Product development: ISEKI group holds a mission to
contribute to the society through agricultural machinery, and each of their
technical experts is engaged in creative R based on the spirits as the
engineer with an aim to provide products that satisfy customers inheriting
principle of the fully mobilizing their accumulated technologies
since its inauguration, they will contribute to agriculture through providing
products and service with a high level of satisfaction from the stand point of
customers. They will continue to keep abreast of the agriculture industry for
years  to  come .  with
regard to the R investment, we are making a deliberate investment based
on a forecast of the demand and market trend in mid- and long term perspectives.
 R expenditure for the consolidated
fiscal year 2014 was approx.. JPY 4.6 billion.

ISEKI strive to accumulate technology and know –how peculiar
to each product . Together with the product planning department which suggests
product strategy and direction of the of the R based on the market trends
and requests in each area, they make planning of R to engage in R
to respond quickly to clients needs both domestic and overseas.

Here I explain the features of new products and associated
technologies regarding tractors, rice planters, combine harvesters and others. Tractor
in commemoration of the 90th anniversary they developed a low priced
small tractor Z15 that provides easy operation for anybody, whether old
persons, female farmers or starters of agriculture, Shirpuchi  Z15 which is easy to use and attractive with
an elaborated design. It also features light white color and conventional image
of tractors has been renewed.  It is
equipped with suspension sheet with adjusting function in the front- back  direction , sun visor, cup holder which
allows comfortable operation. It is also equipped with auxiliary grip, sub-step
and fuel supply stand.

On the occasion of the 90th anniversary, they
developed GEAS NTA3 series and GEASNT3 series which adopted a new color Ocean
blue, mounting new engine that corresponds to the exhaust emission regulation
in japan 3rd phase. GEAS NTA3 series are equipped with ISEKI
AGRISUPPORT for large tractors, and also equipped with Acceleration and
deceleration sensitivity adjustment dial in addition to well reputed no clutch
brake stopping for NTA series.

They developed Rice transplanter PGZ5 series with a new
image of light and fresh. It is equipped with a front cover of new design and
centre mascot with LED, in addition to sanae seeding rail, sanae  lever and deluxe step.

In commemoration of the 90th anniversary, they
developed molding  pot rice transplanter
PZP83 with a renewed image by  changing
to blue based coloring. It is equiooed with sensor for lack of seedling in addition
to sanae Z shift turn, sanae Z shift and sanae Z rotor.

ISEKI developed combine harvester into their flagship model
Japan series, they introduced Japan HJ4045 with the biggest power and faster
working speed in the industry as a 4 row harvesting combine harvester, it has a
light and compact body and yet takes over not only high precision, performance,
durability of the former model but also newly equips feed chain synchronizer
and HST driven type reverse rotation cooling fan, in addition to their unique
features; twin eight threshers/swing & zoom augers/i-T.A.C.H., recovery
chamber for stuck grains, new automatic height control for reaping and safety
device for paddy rice supply by hand.

They developed combine harvester dedicated to large scale
farming FRONTIER FIGHTER HFR series with substantially increased processing
capacity and enriched equipment.

Full fledged  4 row
harvesting combine harvester  HFR463 is
newly equipped with feed chain synchronizer, emergency stop device for paddy
rice supply by hand and black flow twin cooling fan in addition to ISEKI’s
unique twin flapper and sieve scraper. Compact 5 row harvesting combine
harvester HFR575 is equipped with feed chain synchronizer and HST driven type
reverse rotation cooling fan.

ISEKI developed a large grain dryer GHL with enhanced grain
adoptability enabling anew soybean drying in addition to conventional rice,
wheat and buck whet, it is equipped with well reputed far infrared heat
recycling for GML

ISEKI developed rice hullers of easy usability MG33, MGJ33.
It is equipped with a further evolved version of well reputed Oshirase
navigation that indicates lever operation timing in sequence,

ISEKI added Riding pest control machine tread 120cm
specification that corresponds to space between planting rows of leafy
vegetables to the pest control machine JK18 series which realized low price by
Asian common design.

product technology:

ISEKI introduce the features of their products launched in
overseas markets and the current situation of development, according to each

Europe: ISEKI developed medium size tractors TG
series that respond to various needs from landscaping to agriculture use. They
also developed rotary dedicated tiller KCR700 with renewed design for ordinary
gardeners, and axle type tending machine SA 150 and 2 axle tending machine
SA600 for individual users.

North America Iseki developed low priced medium
size tractor s MF2700 series. It is equipped with mechanical auto cruising
control function to enhance working efficiency.

China ISEKI developed large tractor T954/804
suitable for rice cultivation , which allows higher  maneuverability  than the former general purpose combine
harvester HC758

they developed ride on rice transplanter 
NP80/60  for korea market, whose
design is common with other Asian models.

Taiwan they developed medium sized tractors
NTA55/35 with enchanced durability, ride on rice trans planter NP80 whose
design is common with other  Asian models

ASEAN they developed tractor NT540 for the
market in Thailand. With enhanced image and high grade sense.

Iseki’s market penetration is about selling more of the
company’s existing product, continue product development is about developing
and selling new products to existing markets. Iseki’s diversification
strategies are about their entering new market and they are successful.



According to Boston Matrix Iseki’s strategic position is as

Combine harvesters are in star quadrant

Cultivating machinery are in cash cow


Rice planter are in question mark

transplanters & harvester are in dog