Reverse logistics has taken on more than just customer

Reverse logistics has taken on more than just customer returns and warranty repairs/replacements. What is a product that you have recently returned to a retailer? Why did you return it? Now related to your example, suggest at least two specific examples as to why supply chains would want a Returns Management process. Which companies in the supply chain would benefit for your 2 examplesNow, related to your example, suggest at least two specific examples of why supply chains want a return management process. Which companies in the supply chain would benefit from your 2 examples? My last return was a windows surface laptop, I had this computer for a period of one month at the beginning of the master’s degree, however as I was going through the course I realized that its size and design did not meet my requirements and to make it, worse it was too fragile, so much that even inside my bookcase the screen broke. I returned the computer to the electronics store directly, without the need to mail it, or contact the manufacturer. Store’s excellent process to handle my return and solve my problem immediately caused me to trust the store again, so much, that at that same moment I bought my current laptop there. Supply Chain would want the Returns Management Process for many reasons, however, 2 examples of why, could be customer relationship and source of information.  If the return of the merchandise becomes a nuisance for the customer, the quality and duration of the customer relationship may be affected.Conversely, if a company is capable of efficiently managing returns, surely that efficiency  can improve the loyalty of the client. Therefore is very important have a very competent and dynamic return management process to avoid any hassle to customers and once the problem is solved, customers continue to think of the company as a good option.On the other hand, return management process, can use returns as a source of information to try to prevent possible future failures in design,functionality or quality. Each product that is returned, represents in a certain way, a failure of the company, for some reason the customer was not satisfied with his purchase and this may result in dissatisfaction with the company itself, not just with a product.For the purpose of avoiding more returns and not losing the trust of the client in the whole company, it is important to find the faults to improve the design or the quality standards of the product.As my case of return of merchandise is directly related to Microsoft, I mention it as one of the companies that would benefit from my examples and the other company is Apple.The way in which both companies can benefit from the example of obtaining information about the faults and the reasons for the return is learning from the design errors or quality standards, in the case of Microsoft improve or discard the model returned, and in the case of Apple could decide not to launch to the market a model with similar characteristics or in the case of doing so, Apple would know where its competition had faults and would try to avoid have the same faults in their own model.In terms of customer service both are benefited by the example because in addition to the intermediaries selling their products, both Apple and Microsoft have their own distribution stores and direct customer service, where in some cases the customer can get the replacement of their product or the repairs necessary for its functionality and thus achieve customer satisfaction.