Plantronics is amanufacturer of world class headphones and other related accessories for audiocommunication, the products and the company is well recognised worldwide forquality and product range it offers. In like manner fordifferent businesses, the street to digital business achievement isn’t clearand full of troubles of choosing the right key bearing and making due in an inevitablybrutal aggressive condition. Not all who take after the course survive. Be thatas it may, regardless of whether it’s the new companies or a current business,what they have in like manner is that the individuals who succeed figure outhow to improve to take the privilege key choices about innovation of newproduct and its management of inventory along with marketing startegies.
This report isplanned to analyse the impact of e-commerce strategy for Plantronics with aportion of the learning and reasonable abilities to explore their associationtowards digital business. An important aspect for this report is to differentiateand review the senior management choices which are needed by te investorsmoving to new or latest technology driven business and analysing the procedureby which these choices will be made. This report answers the following question:How should they go about implementing two or more of the aforementioned digitaltechnologies? What benefit will it bring? What will it look like? How will itimprove their customers’ experiences? Justify why they should do this. What arethe possible implications both internally as well as externally to this change?What should senior leadership do in order to embed these new technologies intothe company culture? What are some risks and what are the benefits of adoptingthese new technologies? Through a systematic research for the benefits anddrawbacks of e-commerce for Plantronics. 1. Literature Review (theoretical part)1.1 E-commerce E-commerce can be explained as selling the goods orservices through online channels or buying the goods through an onlineplatform. These business exchanges happen either as between a business and aend user or customers, or between two businesses, or between two consumers.
E-commerce is conducted utilizing a variety of newtechnological ways but the most common is by using website, some other meansare through using other software’s and technologies. More companies now endeavour to enticeconsumers directly online, utilizing devices, for example, advanced coupons,web-based social networking marketing and targeted advertisements. E-commerce does not only mean buying and selling italso includes marketing strategies and some of the marketing strategies are explainedlike marketing through e-mail in this method bulk emails are sent to a largeonline consumer base. The next type is making your website looks like a brochurewhich will help the end user or consumer to understand the products and he canmake his choice accordingly. One other important aspect is building relationshipswith the existing customers, new customers as well the vendors as they are themain pillar for the successful implementation of the e-commerce platform andits smooth running. The last stage should be optimisation of the currentsite according to the new technology available it will help in keeping theconsumers updated and business can grow faster.
However, Introducing new technology isn’t all that isrequired for success in presenting e commerce and computerized business.Clearly defined objectives, creating the correct culture for change, blend ofabilities, partnerships and authoritative structure are seemingly moreimperative. The principle business drivers for presenting e commerce andadvanced business are opportunities for increased revenues and reducing costs,however numerous other benefits can be identified that improve customer serviceand corporate image.
2.2Customer Experience Management Customer experience management is a procedure used to track, superviseand compose all communications, with a specific end goal to enable a businessto concentrate on the requirements of its customers. This training is intendedto ‘close the hole’ between the expected customer experience and the realcustomer experience.
Giving incredible customer experiences can help makesteadfast brand advocates, who will probably spread positive informal exchangeabout your image. Reinforcing brand unwaveringness would then be able toprompt higher spend. Brand promoters will regularly spend more, buy more thingsand come back to the business all the more as often as possible.
Guaranteeing your customers comprehend why you’re not quite the same asyour rivals and that you’re a one of a kind substance will assist guaranteethey keep cooperating with you. As organizations end up endeavoring to stay focused in the present ultra-aggressiveand associated world, customer experience management has turned out to be basicto their prosperity. Actually, customer experience management is staggeringlyprofitable to organizations of about any size in light of the advantages ofCEM, as laid out by SAS: a.
Fortify brand inclination through separated experiences b. Increment income with incremental deals from existing customers and newdeals by listening in on others’ conversations c. Enhance customer faithfulness, and make mark advocates, through esteemedand essential customer collaborations d. Diminish customer agitate tobring down expenses 2.3 ArtificialIntelligence (AI) ArtificialIntelligence is an accumulation of cutting edge advances that enables machinesto detect, grasp, act and learn. It is set to change business in ways we’ve notseen since the Industrial Revolution; in a general sense rehashing howorganizations run, contend and flourish.
At the point when actualizedcomprehensively, these innovations help enhance profitability and lower costs,opening more imaginative occupations and making new development openings. In the close term, theobjective of keeping AI’s effect on society gainful spurs inquire about innumerous territories, from financial matters and law to specialized themes, forexample, confirmation, legitimacy, security and control. While it might be minimalmore than a minor disturbance if your workstation crashes or gets hacked, itturns into all the more vital that an AI framework does what you need it to doin the event that it controls your auto, your plane, your pacemaker, yourcomputerized exchanging framework or your energy network. Another fleeting testis keeping an overwhelming