Perceivedbenefits are the perception of thepositive result that caused by a specific plan (Leyiaro, 2015). Perceived benefits are explained a consumer’s motives forperforming a behavior and adopting an intervention or treatment (Leung, 2013).Leboo Leyiaro (2015) argues convenience, time-saving, and price advantages arethe main reason that can influence consumer’s behavior towards online shopping.G1 Convenienceis the shopping practices when using that can save time and encouragesconsumers to online shopping.
Online shopping also is better than traditionalway to shopping, because online shopping is moreconvenient and easy to use (G2 Leyiaro,2015). The consumer can easily to searchor browse the website through online. They can findthe products or services in the productscatalog. Additionally, convenience is oneof the important factors that caninfluence the consumer to online shoppingat any time and have bundles of itemsdelivered to the doorstep. Onlineshoppers bring many benefits in term of convenience. For example,time-consuming, and very less physical effort G3 (Sultan & Uddin, 2011).
Besidesconvenience, time-saving also is the important factors that will influencecustomer’s behavior to online shopping.G4 In anotherword, online shopping can save consumer’s time and can eliminate thetraveling time required to go shop or shopping mall (Sultan & Uddin, 2011). However, time-sG5 aving not the motivating factor thatencourages the consumer to shop online,due to online shopping need takes time receiving products or services. Buttime-saving factor can explain as a person who G6 is very busy and no time to go out, they buyproducts or services they want through online to save their time. Moreover, theprice also can influence a person toonline shopping (Leyiaro, 2015). Most of the consumer will compare the priceamong different e-retailers on each the same products was time-consuming. Priceis a very critical factor for the consumeron online shopping (Heim and Sinha, 2001).