Germany is one of the oldest European countries with 2 million years of history and is located in Central Europe Surrounded by Poland, Czech Republic, Austria, Switzerland, France, Luxembourg, Belgium, and Netherlands. With an area of 356,959 square kilometres it is the sixth largest country in Europe. Although the country is 69th in terms of area, it is ranked 16th in population with 82.
67 million people as of 2016. The population growth rate has increased tremendously by 3% over 6 years. It is now standing at 1.2% the most it has ever been in the past 60 years.
German citizens tend to live in urban areas with 86% of the population living urban areas. 8 million people live in the top 5 most populated countries alone. Berlin leads the way with 3,426,354, Hamburg comes next at 1,739,117, then Munich, Koeln, and Frankfurt am Main with 1,260391, 963,395, and 650,000 respectively.
The population is distributed accordingly (point to slideshow) with a median age of 47.1 years and a sex ratio of 0.97males/female. The life expectancy is 80.8 years with 1.45 children being born for every women in Germany.
With such a large area, Germany provides an incredible variety of of landscapes. The central and southern regions are forested hills with rivers such as Danube, Main, and Rhine flowing through. As you travel, with further east having more mountains and further north the landscape turns into a wide plain mixed with waterways that goes all the way to the North and Baltic Sea. With an industrialized nation like Germany one of the leading environmental factors is there air pollution problem.
After the nuclear disaster known as Fukushima in Japan in 2011 Germany’s chancellor wanted to phase out nuclear power plants and in doing so burning coal has been more common ruining the environment. With water levels rising and filling open mines the water is becoming more polluted and adding onto this the acid rain is getting worse and worse as air pollution continues. Although issues other than air pollution do exist they are not problematic with the most common disasters being storms, floods, and extreme temperature. Only extreme temperature has been slightly a problem as you can see in the mortality chart due to winter storms and hail in the west and south of Germany. Although the main threat of air pollution only recently became such an issue Germany has already taken action building more and more renewable energy systems making 27% of electricity consumption renewable in 2014.By 2050 emissions are expected to drop by 80%, energy consumption dropping by 50% with 80% of electricity coming from renewable systems.
Before the 1950s the population consisted of ethnic Germans and very few ethnic minorities. After World War 2, Germany built itself as a place of opportunity and the government was constructed into being ethical and reliable. Now although the population is still mostly German at 80%, they are Turks at 3.7%, Pole, Russians, Italians, and African German standing in between 1-2%of the population each. Of all these ethnicities nearly 69% are Christians followed by 5.8% as Islam and all other religions falling under 1%. A large amount of the population is unaffiliated at nearly 25% as well which is expected to increase along with the population of Muslims by 2050 with Christians going down by nearly 10%. As expected in Germany German is the most widely spoken language at 94% with English at 32% and French and Russian at 9% and 7% respectively.
Languages from nearby countries such as Turkish, Polish, and Spanish also stand at 2% with all other languages falling at 1% or under. Being such a technology advanced nation with a large population the telecommunication systems are expected to be on the rise. Fixed Line Telephony has decreased by nearly 7 million from 2002 to 2010. In 2014 70% of internet users or 54% of the total population were using it on their mobiles. This means in 2014 80% of the population were using the internet. Germany has also increased there railway system length to 41,315 kilometres, with waterways clocking at 7,467 kilometres, and roadways network at 643,969 kilometres.
Ranked 13 in the world for the number of airports with 549 in 2010 with the busiest being Frankfurt Airport with connections to nearly 300 airports in more than a hundred countries. Germany is one of the leading economies in Europe and is a major member of Europe’s political, defense, and economic organizations. After the Second World War, West Germany formed the Federal Republic of Germany and East Germany formed German Democratic Republic. In 1990 they both joined integrating their views on politics to create a united Germany that is democratic with a federal parliamentary republic. The country now has a constitution emphasizing the protection of individual liberties.
This parliament has a multiparty system with the two major parties being the Social Democratic Party and the Christian Democratic Union. Being one of the most stable political nations Germany hasn’t faced any real pressure from other groups because they are so ethical and they always do what is best for the overall population. When they are addressing an issue it is done extremely effectively with minimal commotion and so they’re no known political pressure groups. As one of the major members in Europe’s principled organizations, it is expected for Germany to have a great political system and this comes to be true with Germany ranking 10th in the world with a score of 81.
As expected from such a stable nation they have no political or territorial disputes. They have over 100,000 refugees from Syria, 51,396 from Iraq, 30,026 from Afghanistan, 20,281 from Turkey, 19,763 from Iran and 32000 from other places around the world. They are a source of precursor chemicals for South American Cocaine Processors, consumers of Southwest Asian heroin, Latin American cocaine, and other European-produced synthetic drugs.
Germany is thought of one of the best example of a mixed economy as the government has been able to create benefits for both private and public sectors, finding the perfect mix of capitalism and socialism. The GDP growth rate has an increasing trend and was at 1.9% in 2016. The GDP per capita of Germany was $52404 Canadian. Germany’s main resources include timber, natural gas, coal, lignite, uranium, construction materials, and more metals. Although this would not help us with our actual product ingredients it does bring down the cost of our production plant that would have to be built as the prices are much lower for construction in Germany. Germany’s top trading partners include France, UK, Netherlands, Italy, China, and the United States.
This is amazing for our business as 9 of the top 10 Candy Consuming countries per capita are European countries The Euro was introduced to Germany in 1999 and has been the common currency since. This currency makes trading much easier as many of the trade partners are located in Europe as stated before. The Euro is $1.53 Canadian but thankfully the inflation rate is at 0.
38% this year which is much lower than previous years. With an unemployment rate of 3.6% which continues to decrease at a steady rate, we can expect to hire qualified and determined employees across our operations located in Germany. The minimum wage which recently increased to 8.84 euros or $13.50 Canadian is slightly less than the minimum wage in Canada.
Much lower unionization rate at 18%. As a strong nation Germany is very active in many organizations and agreements as well. The major trade organizations include the International Labour Organization and the World Trade Organization. Both of these are two of the largest international organizations promoting ethical behaviour towards labour forces and promoting international trade respectively. Being a part of a country in such honorable organizations will continue to add value onto the Goodies Inc. image as the company already come from strong countries in Canada, US, and the UK. They already are in the CETA since October 2013 which removes 99% of tariffs between Canada and Germany. Germany is also in the CAFEIN agreement which contains 15 Caribbean countries which also contains many natural resources used in our product.
The country is also in agreement with one of the leading candy eating countries in Mexico since 1997 When entering the room of a business meeting, the entering is done based on hierarchy of the company hosting the meeting followed by the hierarchy of the other company. As each businessmen/ businesswomen enter the room they must walk over and give a handshake in order of hierarchy. The same is expected when leaving the meeting room. The type of handshake is extremely important as different kinds suggest different attitudes. A firm brief handshake is expected as it shows confidence and reliability. A weak or long handshake shows weakness and insecurity. Handshakes may also be followed by a slight bow and reciprocating a nod is a good impression. Failing to reciprocate a nod is taken as a disrespect.
Eye contact is essential while shaking hands and businessmen must wait to see if a business woman extends her arm to shake hands. All of these handshakes should be followed by “”Guten Tag” (Good Day) or “Gruss Gott.”(May god bless you) is said when saying bye or “Hallo” for less formal meetings. Germans appreciate their personal space and conversations are expected to be extremely formal with minimal hand gestures. There should be minimal contact as well as it is deemed unnecessary. With such a fixed expectation of entering a room, the country’s leadership style may be surprising Similar to entering a room, German businesses focus on a clear chain of command with all information being passed down from the top.
They are thought of as a hierarchical structure but they also place a very strong focus on consensus throughout the company. Managers are usually very distant from their employees, giving instructions and expecting them to be followed without question and to be performed with excellence. Alongside this management, workers are expected to work very long hours but in return the employees are given complete respect and trust to carry out the task at hand. Tasks must be completed one by one, and in the time expected to complete as another task will be at hand once you are done. While the job is expected to be done fast, the expectations are that they’re no mistakes as a lot of care and focus was put into the work as well.
Germany operates this way because they believe in forward thinking since it gives a sense of security as well as a well-organized business While working so hard it is also expected to be dressed very formally in dark and conservative colours for both men and women. Men would dress in suits and women in dark suits or conservative dresses. When wearing these formal clothes to a business dinner or meeting gift giving is acceptable but should be a small gift, usually a branded office supply, or an alcoholic beverage if it is an informal dinner. If it is the first time meeting the other business it is expected to exchange business cards as well. Although it is not done during meetings it is a very common way of entertaining the other business and is done at any high rated restaurants. Alcohol is only ordered if the host has done so already and all depends on the nature of the specific company itself.
The role of women, men, and children do not differ much from Canada. The women and men are expected to go to work and financially provide for the family together with no bias of one gender over the other. The children are expected to focus on school and being social as kids are expected of in first world countries