FORD some of these companies make and as such,




Ford Motor Company is
an American automotive company originated on June 16th, 1903 by
Henry Ford and 11 associate investors. In 1919 the company was reincorporated,
with Ford, his wife and his son obtaining full ownership of the business. Henry
Ford’s first car was assembled at the Mack Avenue plant in July 1903. In the 1911
he established the U.S. branch and opened the first foreign production plant in
England in 1913. The brand includes
Ford, Aston Martin, Jaguar, Lincoln, Mazda, Mercury, Land Rover and Volvo. Ford
is a multinational enterprise with over 300,000 employees and 108 plants worldwide
including the United States, China, Mexico, Canada, the United Kingdom, Germany
and many other countries. The company designs and manufactures a line of Ford
cars, sport utility vehicles, trucks, tractors, as well as service parts and
accessories across the world. Ford main competitors are General Motors Company,
Toyota Motor, Daimler Company, Honda Motor Company and Tesla Motors. The
company sells its dealership for retail sale, car rental companies and
government organizations. Ford aim is to develop products that serves the
ever-changing needs of people globally in the automotive industry.

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of the external factors affecting the automotive industry is the way in which
government is involved in business. Their involvement can negatively impact the
profitability and sustainability of the organization. In some regions government
has increased taxes on luxury vehicles which can significantly impact the profits
that some of these companies make and as such, can lead to a competitive disadvantage.
This can affect customers in an adverse way resulting in prices having to
increase. However, there have been implications for Ford. Ford makes it more affordable
by offering consumers a build and price model based on their budget.