EXECUTIVE SUMMARY The following report on Apple Inc. and

EXECUTIVESUMMARYThe followingreport on Apple Inc.

and identify certain strategies of change within theorganisation and its effects.  Change is partof everyday life and with adjustments the organisation can transform theinternal and external factors, as many people will resist change which creates tension andfear among people because of increased competition, increased responsibilityand loss of jobs.  Change is about movingtowards the future; and the renewing of the organisations direction, the structureand its capabilities for the ever changing needs of the market place, employeesand customers, to define the change management is a process in its self.INTRODUCTIONWhatis change? This can be identified as the internal and external which wouldforce the company to reassess the company and its current situation to makechanges.  While changes can be aboutmoving forward; change management are defined “by the process of a continuallyrenewing the organisations direction, its capabilities and structures with the ever-changingmarket place. Becoming proficient at the need of the customer and employees” (John W.

Moran, 2001) a change of anyorganisation can be slow with incremental with the smooth process or higherlevels that can lead into commitment and less resistance.  Change management is important more today since the rate of change isgreater than ever before. (Lynch) Accordingto Kotter (Kotter, 1995) there are manychanges to management strategies which can fail to errors.  And too avoid these errors within the companyyou would have to follow certain steps for this to be implemented for thebusiness to success within the changes.Withall the four main changes of innovations and these are; perception, incubation,inspiration, and innovation.  These arepart of everyday life within organisations even minor changes or hugeadjustments with the organisations can be due to numbers of the differentinternal factors and internal factors. Those that resist change could be because of several reasons, thesecould be a miscommunication within the organisation, or simply too afraid ofthe unknown factors, it is important to be able to encirclement change as thisis a for ever constantly and inevitable that change will occur.

INFLUENCESOrganisationscan be triggered by change, external and internal within the business, theses influencescan be unobserved and mistreated which can lead for the business to fail. (Gilgeous, 1997)  Companies tend to use the environmental scanning,to identify and predict and to adapt to those factors, for them to achieve thebest and possible outcome by using the PESTLE & SWOT analysis.  Using the PESTLE analysis, this scans outsideenvironment of the organisation, and will initiate changes within, these forexample; renewing the product design, keeping certain features, customerpreferences, revolutionary technology, market place transformation and new governmentlegislations or altered legislation, competitor’s reactions.  Internal factors you would carry out SWOT analysis,this is powerful and help you uncover opportunities and to understand weaknessin management perception, of your business. By looking at yourself and competitors you can craft strategies to helpestablish control.  (mindtools, 2017)  Because of Brexit, the stockholders are sluggish to move Appleas the unstable hardware maker and can be weak to the instability on consumermarket electronics.

  The iPhone makes up mostof the Apple’s revenues of almost two thirds and changing slowly.  (Kewalramani, 2017)  Tim Cookthe chief executive of Apple has said that the UK would be fine outside the EuropeanUnion.  (News, 2017)  BARRIERSBarriersto change can be the existing organisations culture which could beembedded.  This could affect whether itwould be easy or hard for the organisation to be able to implement the changes.

  Multiple barriers can start from withinemployees fearing change it isthe natural tendency of human being to live in their comfort zone and no onelikes to be uncomfortable even for a short duration.  Organisations all have some sort of cultureand this is how most businesses are run through beliefs and values.