Earlier this month, Mark Zuckerberg announced that Facebook is changing its algorithm for news feed to provide and prioritize content which is generated from friends, family, and groups. It is something similar to Google’s mobile-friendly algorithm.It means the brand will have to put more work and efforts to reach out to customers as organic reach will be down significantly.
Mark added, ”You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”So, what do we deal with the change?Create engaging content with good qualityYou must create content which is prompting a call to action to the audience, which is engaging and has clear communication. Avoid using click-bait content. As per Zuckerberg,”Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”Strategy around increasing followers organically or paid, whichever works betterAs the content will revolve around creating engaging content, you must ask followers to follow you, you should not shy away from it.
Your loyal fans will not hesitate marketing you ”see first” feature.Increase budget for your ads.Now, that there will be more personalized and engaging content for the audience, you must focus on reaching the right audience and that’s when your paid promotion team comes to the rescue. You must as a brand invest in paid promotion marketing.Video, Live Streaming, and Augmented Reality are the catchWith more internet accessibility and Zuckerberg added live that the live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.
It also means this is the content which will perform under new algorithm.Invest in community building and groupsYou must invest in community and groups, now people look for platforms where they can discuss, and if you can bring out your audience to one gateway, nothing like it. So, create space for the audience and hold conversations. Content Inspiration: https://blog.hootsuite.com/facebook-algorithm-change-2018/