and learning from his uncle about psychoanalysis he was ableto create advertisements and brand for different products. He also helped WoodrowWilson (American President) administration to promote that US efforts in WorldWar I were to bring peace and democracy to Europe (Gunderman, 2015). The findings of theresearch/study are shown in two sections Cluster Analysis and MANOVA betweenFour Clusters on Prestige Sensitivity and Fashion Consciousness. In ClusterAnalysis the researchers conduct hierarchical cluster analysis using method on100 randomly selected samples from the obtained data.
The Cluster analysisdivides the participants according to their shopping personality.· Cluster 1: Traditionalists· Cluster 2:Positivists· Cluster 3: Anxious· Cluster 4:AchiversPart two, MANOVA the findingsof the cluster analysis are further studied according to the respect ofprestige sensitivity and fashion consciousness.In essay one the authors have collected the data usinginterviews from the prisoners using interviews and using the prisoners tointerview the other prisoners about the problems that they are facing. Ib thebeginning the researchers were just building rapport with the prisoners just sothat they can get data from them then later on the there is a change in the waythe researcher are describing the prisoners. Instead of just treating theprisoners as commodities they started treating them as human who require basicneeds fulfilled. According to the researchers the prison system has become moreof a business rather than a correction institution where the prisoners are lowpaid slaves. This effects the personality and the destruction of once self, dueto the dehumanizing practice by the prison.
The research was carried out in acontrolled environment, it’s very difficult to transfer the same research intoother prisons as the population of the prisoners will be different compared tothe current prison. Similarly, in essay two the researcher usedself-administrated questionnaires to collect the data from the students.Although the research was carried out using a diverse group coming fromdifferent backgrounds there is no valid comparison between the ethnic culturebetween them, the only connection between them is that they are students. Thisresearch could be replicated using the larger sample of individuals coming fromvarious cultures and income backgrounds.
When comparing the two essays we can observer that bothessay deals with the personality of different individuals in comparison whenthey are at a prison and when they are at the university. The changes that onecan see in men when they are living in a restricted environment, with limited numberof products for consumption. The constant dehumanizing treatment by the prisonsystem, leads the men towards the other crime and consumption of alcohol ordrugs so that they can regain a sense of humanness. When it comes to customerpreference for brands completely depends upon the self-image that they have ofthemselves Qualitative research is primarily research donein context of examination, its done to gain the understanding of a reason oroptions. It’s done with typical small size of respondents. Quantitativeresearch is used to under the problem using the collected numeric data and useas statistics. This research is carried out on a large scale as it requires alot of data for statistics. Both research does follow the standard goodpractice of the research.
But the problem a rise when both researches cannot be