ABSTRACTDue to the development of technology,reality television becomes more and more popular and has many impacts onsociety. Based on different research, this paper describes this effects. Inparticular, there are two main contents mentioned in the paper, includingpositive and negative effects of reality TV. The findings of the researchillustrates that reality TV has both advantages and disadvantages. As a result,the paper pointed out that some problems of programmes that make audiences losetrust.
Therefore, a relevant suggestion for producers is given in the paperwith the hope to enhance the quality of content in reality televisionprogrammes. 1.IntroductionThe society isdeveloping that contributes to the needs of new news and leisure of human.
Since TV was invented, it has been playing an important role in human’ lives.And like the indispensable development to modern life, reality television ispopular all over the world. Therefore, in recent years, it is undeniable thatreality television in Vietnam is a hot program which attracts millions ofviewers and takes much time of people although reality TV has been appeared fora long time, especially in developed countries such as American, Korea, and soon. However, the dense appearance of realityTV makes audiences feel more confused about both quantity and quality whenproducers only concern about ratings and advertisements for programmes. Thus,the aim of this paper is to evaluate the effects of reality television inVietnam.2.
Discussionof findings2.1.BackgroundinformationThe definitionof reality television derives from Oxford dictionary (n.d.) which states that reality TV isprogrammes where normal people are filmed, created to be enjoyable rather thaneducational. To be more precise, Wikipedia(n.d.
) claimed:”Reality television is a genre of televisionprogramming thatdocuments supposedly unscripted real-life situations, and often features anotherwise unknown cast of individuals who are typically not professionalactors, although in some shows celebrities may participate”. Moreover, realizing the development of reality TV insociety, professor Hill(2005)- director of the research center of WestminsterUniversity(England) introduce the term ” Reality television” that isentertaining programmes about real people. A point of view comes from differentawareness about reality TV. Generally, they are similar about situations andhuman. Therefore,reality TV can be defined as programmes that build unexpected events performedby ordinary people.It can be clearthat reality TV in Vietnam is developing significantly in recent years with the large numberof people watching these programmes. According to a survey ( slideshare.
net, 2016) about “”Realityshow” popularity in Vietnam” in Ha Noi and Ho Chi Minh city with 506participants who are from 16 to 39 years old both gender, “nearly three fourthrespondents said they’ve watched reality show in Vietnam, in which 40% of themwatch every day.” Therefore, it can be seen that reality television contributesto the prosperity of Vietnamese media market. Unquestionably, reality TV hasbecome an attractive dish of entertainment of Vietnamese despite havingimported for several years. . Thesurvey also shows “comedy competition shows are favored the most(69%), followedby singing contests with more than half of respondents like it(59%) which “”TheVoice Kids” hold the first rank” (47%). Moreover, “”Dad, where are we going”ranks first favorite among outdoor reality show (44%), closely followed byVietnam’s Next Top Model” (42%). However, reality television not only bringssome positive effects but it alsocontains some unwanted elements or negative effects on people.2.
2.PositiveeffectsIt can beclarified that good impacts contributes to reality TV success in life throughthree main ideas, including entertainment for audiences, revenue for manufacturers, and successfor participants.Primarily,reality TV brings rest and enjoyment for viewers. It also enrichs the mind forhuman and increases connection between people. Frisby (2003), assistantprofessor of advertising at the Missouri School of Journalism at MU said:”Entertainment needs are met through reality TV because these shows allow peopleto make comparisons with media images- comparison that ultimately help themfeel better about themselves and their personal circumstances”. In addition,although some programmes only have particular people, they brings interestingmoments for the viewers because of special motif (cinet,2013).
Furthermore, reality television not only bringsentertainment, it alsogives new experiencesfor audiencesto improve themselvesbetter through difficulties and challenges. ( Nguyen, 2012).Besides, reality TV can play a dramatic role in huge revenue of producers. In the article ” Here’s how much Donald Trump made on the Apprentice”, author Priola (2016) wrote ” according to Money Nation, Trump reportedly earned $3 million per episode for the Celebrity Apprentice”. Moreover, in Vietnam, revenue of manufacturers comes from advertisements.
The Tuoi Tre online (2013) reported that programmes broadcasted on VTV3 had no less than 40 advertisements each night on average. In addition, this article pointed out that in the last 3 months of the ” Your Face Sounds Familiar”, the rate of advertisements increased by 50%: “10 seconds of advertising is 90 million dong, 108 million dong for 15 seconds, 135 million dong for 20 seconds and 180 million dong for 30 seconds… more than two hours broadcast, the program was able to collect about 10 billion”.Finally, reality television brings success for participants.
Most of programmes are hopes and opportunities for all people who have a talent for any field such as singing, dancing, magic or other talents. Hence, it can be seen clearly that reality TV is one of the shortest ways which fame and money also a future with many new opportunities to develop arose from some programmes dramatically (Vietnamnet, 2012). These days, reality television is becoming a major launching pad for some of the stars who can succeed in other field. Therefore, the names such as Tran Thanh, Thu Minh, Ngo Kien Huy, and so on or Uyen Linh, Bui Anh Tuan,… became famous after participating in the popular programmes like The Voice, Vietnam Idol, The Perfect Couple,..
3.Negative effectsAlthough reality TV, as people can see, has some advantagesand positive aspects, they still can deny that it also has its dark and ugly side too which creates several disadvantages for both viewers and participants.Through the reality television, audience feel deceptive because of manufacturers who can edit and plan reality TV programmes before they are broadcasted (Nguyen, 2012). Almost all stories and situations are developed in advance to gain a high rating for the show ( Russell, n.d.
). In addition, stars of showbiz are invited to programmes which makes reality TV become boring because of familiar faces and the old ways which are reused time after time. Moreover, some programmes have scandal that brings about bad aftertaste for the show, and then audience feel distrustful ( cinet, 2013).
Therefore, reality TV has nothing true and it is difficult to understand what to trust and what not to trust.Another problem or disadvantage is that reality TV takes both audiences and participants much time. A program is usually produces in many episodes and seasons, so, audiences spend a long time on watching, sometimes they are affected by messages, results and forums (Nguyen, 2012).
For participants, filming time is really long although each program lasts one or two hours. Furthermore, some situations broadcasted on TV less than 24 hours lasts over 2 weeks in reality ( vietnamnet, 2012). Additionally, it is certain that if a program of reality TVhas too strong, even elderly people are likely to neglect some their important work to indulge in it and not care about things around their lives.One of the most important disadvantage of reality television is that it creates chaos of participants life, leading to suicide. Model Trang Tran shared contestants and instructors were pawn of producers who focused on their past and personal lives through family, friends, social networking accounts to respond the needs of viewers (vietnamnet, 2016). To be obvious, Wruble (2016), the Bachelor producer said ” Reality is not documentary. There isn’t always time to wait for things to happen naturally.
..you’re just giving them a kick in the ass to do what their heart desires, which of course will make great TV”. It’s obvious that reality TV has a great impact on the lives of contestants. 3.
ConclusionThe aboveanalysis has shown that reality television which is developing significantlyhas a great impact on the majority of Vietnam’s population, especially theyouth. With some outstanding benefits, many audiences really enjoy reality TV.However, due to the fact that there are so many dramas in production, manyprogrammes have met with the harsh criticism of the audiences. Moreover, a lot ofprogrammes ignore the core values such as humanities to promote a competitive lifestyle, pragmatism to survive or win others, so, theyno longer received the love of audiences. With the reality TV in the world,although it has some problems, unexpected situations, manufacturers alwayssolve peacefully to achieve success for programmes.
In contrast, in Vietnam, inthe process of introduction and development, reality television not only haslimited human resources, it also encounter cultural barriers and reception of the masses, so, the quality ofprogrammes can’t be like expectation of audiences. Therefore, manufacturersshould focus on investing in content of programmesto enhance quality of realityTV show in Vietnam.