Abstract Introduction The purpose of this research proposal is to investigate and examine how theGrime community in Cardiff has been constructed. I will utilise fieldworktechniques and employ the ethos of ethnography I help shape my research. I intend to unveil key theoretical ideas such as Ethnicity, Space &Place in order to show how these are interconnected to form a healthy andconstructive Grime community, where the main foundations of Grime culture arekept in tact. My primary aim is to find out how a small Grime community like Cardiffcan survive alongside other music scenes in the UK. I also want to discuss thehistory of the Grime on a national and local level and examine how there hasbeen a shift in the medias perception which has been a huge contribution to thesuccess of the scene. My interest for thesubject is derived from being part of the scene in a media production sense aswell as being from a similar background to the subject’s I am researching.
Literature reviewInprevious studies I have researched into, the role of the ethnographer usuallytakes the stance of an ‘outsider’ coming in to a scene which they are not trulyfamiliar with. Iam in a unique position for this particular investigation, as I will enter myfield not just as a researcher but as an active member too, which will give a freshapproach to my studies. I believe this will allow me to uncover certaininformation which is genuine, as the participants of my research will becomfortable enough to be open and honest with me. The questions I’mlooking to answer is what in particular is unique to the Cardiff scene and whyhas it not been given the same platforms as neighbouring cities. I’d like tofind out what can be done or what is being done to bring this area to a globalaudience. It mattersbecause it’s a timely metaphor for our mixed-race society. British hip-hop or ‘grime’ is a distinctive ethnographic form. This is due to the cultural and spatial nature of grime music.
It is one of the few genuinelyworking-class music scenes to have emerged in recent years. Grime hasrecently had a global resurgence and is now a cultural phenomenon. The cultural convergence with the mainstream industrysuch as working with brands, perfomring at major festivals, sports events, tvshows and winning awards, hascontributed greatly to the success of the scene, it has put grime in a positionwhere it could be considered seriously. The media among others had a perception of Grime as being a violent and aggressivestyle of music which had a bad influence on youth culture.
There has been amassive shift in terms of peoples opinions on the culture which I will discussin more detail, it is now perceived a the voice of British youth. MethodologyI haveused certain methodologies to help carry out my research. As the main focus ofmy study is ethnography and representation, the method that is most appropriateto use is qualitative research. Interviews with participants of the scene willbe vital to informing me of the current condition of the community.Iwill gather data from Online articles, scholars and journals and other relevantliterature.
My primary research will include Observation through attendinggrime events and interviewing a wide variety of people, this will play anintegral part in gaining access to people’s opinions and thoughts. The History of Grime Grime is a genre of music thatemerged in London during the late 90’s, early 2000’s,derived from a hybrid of genres. Itoriginated in underground raves and pirate radio stations, these platformscemented an audience for Grime. The audience was expanded by online channel’ssuch as ‘Risk Roads’ which enabled the scene to a establish a loyal fanbase. Garage is seen as grime’smain musical influences and many of Grimes original artists where part of thisscene but pushed out because of the different style and lyrical content.
The Grimeartists felt Garage didn’t fit the type of music they wanted to create, thescene was too optimistic and was not a true representation of there reality. It because of the honest and often vulgar lyricsthat Grime gained a negative reputation in the media. This had a knock-oneffect which such as mainstream radio stations didn’t want to play there music,venues didn’t want to hold there gigs and other platforms didn’t want to publicisethere work.Grime eventually startedto make its way to the mainstream as leading grime artists began to find thereown ways of publicising there music, such as through pirate radio, ‘lord of themic’s’ clashed which where filmed and distributed (dvd,online). This ened upinspiring the culture and it was important for the scene and its artists to gothrough these adversties, the organic growth and evolution has helped shapedthe scene by paving the way for the new generation of artists.. It is one of few genres that has beensuccessful overseas and yet is inherently British Grime is often mistakenor compared to British Hip – Hop, in fact some of the Grime scenes catalyst musicianshave crossed over into both genres at certain points of they’re career in orderto gain mainstream success. There is a distinct differencebetween grime and British Hip –Hop.
British Hip – Hop originated long beforegrime and is heavily influenced by American Hip – Hop culture, artists used thesame lyrical tenchiques and sounds as there American counterparts, this was notpopular and didn’t gain much success in Britain as the artists tarnished therecredibility as they were perceived to be copying American MC’s. (Hip-Hop in the UK History 1970–2012 (N.D) Grime is different fromfrom Hip-Hop as it has a distinct Briish local sound, it specifically relatesto the place it is coming from and the communities. Grime is now perceived tobe a more credible British genre because it originated out of other BlackBritish music genres, therefore it is more relatable for the British audience. https://medium.com/fwrd/the-shift-of-media-representation-of-grime-exploring-how-the-white-middle-class-have-appropriated-682453cad7eb Cardiff’s Grime Culture Perfect environment and culture to develop a grimescene, historical influences, inner city. Regional Identity, Music Platforms.relatable When it comes UKGrime culture your initial thought wouldn’t be Cardiff.
As the Britishurban genres continue to have widespread success on an international level,there is now a genuine focus on the scenes growing within the communities ofother cities. A niche yetpassionate UK rap and grime scene is manifesting in Wales capital city,producing artists who are more than capable of attracting and retaining huge fanbase’s, https://noisey.vice.com/en_uk/article/rggxmj/the-urban-scene-looks-rosy-in-cardiff Before thelatest resurgence of rap culture within Wales, you would have to go back tenyears to find a welsh rappers presence in the charts, Goldie Lookin’ Chain knownfor there satirical lyrics, debatably affected the welsh rap scene in a badway, giving the overall perception that Welsh urban music was just a joke.
“New York musicinfluenced London, in the same way people in Cardiff are influenced by what iscoming out of London. We’ve got to a point where it’s evolved so much that we’vegot our own scene, style, slang and everything,” says Traxx. The evolution and development isthe most important aspect of a youth culture. The success of the current sceneis due to Cardiff finding its own identity as well as drawing influences fromother cultures and music scenes. However,whilst they may be the anomaly, a lot of Cardiff’s MCs and producers don’tcurrently have the attention needed. “Im not sayingthat the local promoters don’t support the scenes, I just think most local MCsare not at that level where they can actually draw a decent crowd,” Delluxadds. It’s difficultto achieve a thriving music scene as it’s a big risk for a promoter to backlocal unkown artists. London also hada period of artists unable to get a chance at performing to big crowds, butCardiff’s Grime scene is in its infancy and its these types of occurances thatwill benefit the artists in the long term.
They learn to understand that itstheir duty to build the hype and to give quality performances to retain anaudience. KerrangInterview:”having elements of rap and rock in our music means we can play to adiverse audience, it would be mad to win a mobo and a kerrang award” “So much about grime is about posturing, lyrical content talking aboutbig cars and women, we break those boundaries, like in our latest video we hada Mondeo estate, that’s actually the car that gets us about” Spotlight FirstInterview:London is the hub of music, is it difficult as an artist outside ofCardiff “it’s a blessing in a sense, we bring something different to the table,we don’t have the same influences as people in London, they all seem to havethe same style” “Straight out ofCardiff” Documentary: 2017http://mixmag.net/feature/not-just-a-london-thing-grime-goes-national MrTraumatik, 32 a veteran MC, earned a cosigned by Birminghams Devilman says thatgrime that is coming out of places outside of London shoudltn be considered as’other’. ” If we continue to segregate it could possibly be detrimental to theculture and its growth”. He also exsplains how there is a lack of support frompromoters and local radio stations, but because of the internet it is not amajor issue at it allows you reach all corners of the world, meaning you canstill make a living without the backing of your home city. One act from Cardiff have been doing well forsome time.
The Astroid Boys are by far the biggest and most established name inCardiff, formed I 2012, merge a hybrid of genres into their music. In a recentinterview with Radio 4, Traxx the bands frontman talked about how themulti-culturalism with Wales inspired them to mix both Welsh slang and potoisinto there lyrical content There hybrid sound has impressed critics Traxx says that the band aren’t looking forvalidation from flag pole acts within the grime scene. “Grime originated inLondon, yes, that doesn’t mean we need them to tell us wether we’re good ornot, we don’t need validation” There seems to be a small town mentality inCardiff, artists don’t seem to back eachother. Conclusion It seems to me that Cardiff is undergoing thesame issues as the London scene did 5-10 years ago, bad perception not beingconsidered serouisly, but are learning from other mistakes, the understand theneed for originality, represent regional identity, creating your own hype,collaboration,experimentation, grimes core values. Values Music Opportunities There arestill many opportunities for arising local artists.
Cardiff has a ever growingstudent population of which the clubs naturally caters to. Dellux a producerpart of the Astroid Boys collective exsplains “The drum & bass scene is thedominant one mainly because of the students, when it comes to grime, only bigartists like Stormzy and Wiley draw big crowds” Popularclubs nights, such as Aperture is one of the prominent venues for these urbansounds. ‘Squeeze’ a brand new gig night which is held in local warehouse(Cardiff Speaker Hire), is much more grime specific, the best of local talentperform aswell as more known artitsts and it seems to be gathering moremomemtum at each event as more and more young people are shifting thereinterests towards this type of music. An artists can use this platform as ameans of netowkring and a path way to recognition. IThefuture of grime on a national level is filled with opportunities, this is no differentin Cardiff.
Especiallywith the current urban music landscape, the support of music platforms and the UK’sever changing identity. The venues, promoters and other participants have thechance to utilise the buzz and interest that this scene is generating. Thescene needs to be supported consistently for it to really take off on thenational level.However,the artists will need to continue to have a hustler mentality from the bottomup, if Cardiff intends to establish itself within the UK scene Grime is really hard to define, it is a genre of music(140bpm), but is also a lifestyle and culture, food, slang, fashion, samemotives, hanging on the block. People relate It to rap but I believe it is moresimilar to dancehall, its all about the energy. Each city has its keyinfluences, in south they are heavily influenced by Chicago drill music, Inwest is more garage influenced, in north skepta is more influenced, spaced outinstrumentals, south the home of grime, wiley, clangy sounds, traditionalgrime.
When looking at the main act from Cardiff, rock music has heavilyinfluenced this band. It important for Cardiff to find its own sound.. (ajtracey, mass appeal)