Abstract limited to over school textbooks. It is rather

Abstract            The modern world is confrontingwith two major problems called “Information Explosion” and “PopulationExplosion”. Due to this Information Explosion and Population Explosion, morethings are to be learnt and more people are to be taught. There felt the needfor providing more education to a large number of people in less time. Forsolving these problems successfully, educational technology consisting ofvarious media is required. It is beyond any doubt that both qualitative andquantitative expansion of education has been accelerated with the help of massmedia under educational technology. So mass media has come to our rescue totackle this problem. The media provides efficiency as well as effectiveness tothe educational process.

It helps in overcoming the distance between teacherand student. The media knocks at the door of students and thereby reduces thegap between teacher and learner. This paper highlights the role and importanceof media in spreading education at distant and rural areas. It also talks aboutthe use of media in classrooms and teaching learning process.  Keywords:Education, Media, Technology, Teaching Learning Process. Introduction            Education is the process ofteaching and learning, which is not limited to over school textbooks. It israther a continuous process that starts from birth till death. Learningbehavior is a steady and gradual process.

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Its pace however can be acceleratedby involving maximum number of senses. Research studies have shown beyond doubtthat right selection and use of appropriate educational communication material,new educational media, can help to eradicate many of the obstacles in thecreation of an environment so that effective teaching learning can be done. Inother words it can be said that instructional process can be improved by usingeducational media.            The term media is derived from Medium which means ‘carrier’ or ‘mode’.

Mediaare generally defined as the means by which the information is conveyed fromone place to another. Media when used for masses to communicate something isknown as mass media. Mass media is specifically designed to reach a largeaudience or viewers. In educational process various forms of media have beenused to convey instruction and to support learning. Examples of instructionalmedia include traditional means of delivering instructions such as text books,chalkboards and overhead projectors.

Mass media used in education includenewspaper, radio, television, films and the newer electronic instructionalmedia include computers, interactive videos and multimedia systems.  Importance of Media inEducation             Currently the education system isundergoing rapid changes. Various new methods are being introduced and used tomake teaching and learning more effective and highly significant. Success ofeducation cannot be achieved merely by substituting mechanical methods forhuman beings, but by developing new patterns using both human beings andtechnological advancements in order to teach more people better and morerapidly.

Inevitably the media has been dominating in all aspects. There aregood numbers of media for mass communication such as radio, television,newspaper, films. It is well known fact that teaching can be vastly amplifiedwhen it is combined with media. This way, students can obtain a deeperunderstanding of the subject being taught.

The media contribute to efficiencyas well as effectiveness of teaching learning process both in case of face toface and distance education system. Sourceof information:Mediaprovides information to the people with in less time. It takes a wide coverageof information regarding anything happened in any corner of the world.   MassEducation:Mediaprovides mass education in all areas whether distant or rural with nodistinction of caste, colour, sex or creed.Continuingeducation:Mediais a source for continuous learning and updating the knowledge for in-serviceteachers, professionals, servicemen and leads to professional growth.Formaland Non- Formal Education: Mass media acts as anagency of formal, informal and non-formal education.

Timesaving and economical: Mass media are time saving andeconomical means of imparting education. Mass media has conquered time and arethe quickest means of spreading education.Mediumfor inaccessible places:Massmedia has conquered space.

It provides education in remote and inaccessibleplaces where education cannot reach.Independentlearning: Mass media also provides opportunitiesfor independent learning. Web based learning and computing provides the meansfor fundamentally changing the way in which instruction is delivered to thestudent.Agencyof social change: Mass media also acts as an agency ofsocial change.Stimulatesinterest: Mass media brings the entire world toan individual or to the classroom. It makes the instructions concrete and stimulatesinterest and enthuse curiosity in things. Media in TeachingLearning Process            John Dewey stated that education isa tripolar process involving teacher, taught, and social environment. Thuseducational process could not be limited within teacher and taught withoutsocial environment.

Therefore mass media is one such potent force in the socialenvironment of education. Through modern electronic techniques andtechnologies, mass media proves that education is really comprehensive, notconfined within four walls of the classroom. The use of media in teachinglearning process is needed to attract student’s attention and to make teachinglearning process more interesting and effective. It increases student’sresponsibility to control their own learning.             Print media like books newspapers,journals, magazines, etc. are the basic oldest channels of communicationsbetween one sources to other. Mostly learners depend upon this medium to gaininformation. In spite of modern technology, still this medium is popular forlearning.

            Electronic media including radio,television, computer notebooks/tabs are wonderful means of communication. Thenumber of broadcasting organizations have introduced community radio in theschools and colleges With the introduction of this technology, a few civilsociety organizations have come forward to broadcast their educative radioprograms. Moreover, this kind of radio will help students to revise theirclassroom teaching. Television is also powerful media that brings us sound andsight simultaneously.

It combines photo and voice. It offers vitality andinventiveness which attracts attention, creates interest and inspires learners.            The computer is an importanttechnological media used in education. Computer can record, analyses and reactto student’s responses, it can store and manipulate information on an extensivescale, can control and manage a wide variety of learning materials.

Inaddition, it can, itself offer instruction to learners. Moreover it can accuratelymake infinite decisions necessary to the planning and implementation of anindividualized programme of instruction on a mass basis in almost no time.             Internet is a medium which has madethe world a global village.

Around the world students are being globallyconnected with one another via internet. Large number of people depends on theinternet to collect information, read news, play games, and also for searchingprocess. Online leaning has assumed the role of an important media forimparting distance education. The most important advantage of online distanceeducation is to earn a degree from one’s home. The students are able tointeract with their peers through online class projects, mails and also withthe help of online video conferencing and chat make learning easier andentertaining. The availability of online libraries with their huge collectionof books has also made the learning process more comfortable and worthwhile.

            Educational teleconferencing can bevaluable medium for distance education. It involves the use of several mediaand permits interactive group communication by means of two way broadcast.  The dependence on this type of media is accelerating.The interest in using audio and related visual data that can be communicatedover regular telephone lines seems to be associated to the progress of distanceeducation.                  Advantages of Using Media in Classroom ·        Increases student’s concentration: Asmedia involves maximum number of senses, thus help students to gain attentionand maintain interest in theories and concepts under discussion.

Providing arich learning experience through classroom media keeps students focused andengaged in learning.·         Strengthens analytical skills: Studentscan hone their analytical skills by use of media in theories and concepts theyare studying. Teachers can also create projects in which students develop theirown media, using classroom media as a model.·        Provides an authentic learningexperience:Newspapers, brochures, news broadcasts provide authentic opportunities forstudents to learn through real world media. Films and simulations are oftenused to present a real life or laboratory learning situations requiring inquiryinto problems and discovery of their situations.

 ·        Facilitates diverse leaningobjectives:Media provides access to information where it was once limited or nonexistent.It brings the entire world to the individual or to the classroom. In distanceteaching also various media becomes necessary to meet diverse learningobjectives.·        Teaches student to use media: Using media inclassroom helps student to learn how to use and care for resources to furthertheir education. Students not only learn how to use internet, a dictionary or anewspaper for information, but they also learn how to care for and protect theitems they use. ·        Extends the role of teacher: With the use ofmedia, the role of a teacher extends further, than merely being a dispenser ofknowledge.

Media utilization permits teacher to become creative managers oflearning experience. They can find more time to spend on diagnosing student’sproblems, holding consultations individually and offering counsels andguidance.     In addition to numerous advantages thereare also a number of cautions that faculty should keep in mind in utilizing media.Using media require a complete understanding of copyright laws and appreciationof work load involved and some skill in recognizing content that will enhancelearning. It is also teacher’s responsibility to select appropriate mediaavailable and inter-relates the components to the curriculum by considering thefollowing.·        It should be purposeful so that it helpsto achieve the objective of the lesson. ·        It should be concrete to be understoodby the learners.·        It should be challenging and stimulatingso that diverse interests and abilities of learners are met with.

·        It must be affordable, less costly andeffectively co-relate the subject of the curriculum. Suggestions for EffectiveUse of Media in Teaching Learning Process·        The teacher must be in constant searchfor media resources which are available in the immediate environment of thelearner.·        Local radio programs may includebroadcast about current science information. Further films can be rented orborrowed from film exchange centres which will undoubtedly help in achievingspecific objectives of science lesson.

·        Involve the learners in variety oflearning activities that would require construction of audio-visual materials.These activities will encourage the learners to design their own learning toolsas well as enhance their creativity and resource fullness. ·        Choose carefully the films, educationalprograms and printed material to be used to suit the learner’s age, needs,interest and level of understanding.  ConclusionIn the contemporary world, media hasbecome almost an important part. It is playing a significant role to inform,educate and entertain the learner. It helps us to know current situation aroundthe world. Because of its inherent ability to reach large number of people, itis widely used to convey information to build public opinion and awareness.Further our formal and non-formal education can make progress with good speedif mass media are used adequately to achieve the desired goals.

Populationexplosion and illiteracy of the people necessitate the use of some moderntechniques. Explosion of knowledge is also alarming the authorities. It istherefore, most appropriate time that we start using mass media for the spreadof formal education.”Themass media can be of great help in orienting retraining a large number ofteachers simultaneously in new pedagogy and content of teaching.” N.C.E.

R.T.  References 1.      JainP.

, (2004), “Educational Technology”, Dominant Publishers and Distributors,South Anarkali, Delhi.2.      Preeti.(2014), “Education and Role of media in Education system”, InternationalJournal of Scientific Engineering and Research, Vol -2 PP 174-177.3.      SharmaR.

A., (2004), “Technological foundation of Education”, Surya Publication,Meerut.4.      WaliaJ.S., (2007), “Education in Emerging Indian Society”, Ahim Paul Publisher,Gopal Nagar, Jalandhar City.