It is agreeable by all that reputationis very important and that it can be damaged very easily. One of the mainproblems with Reputational Risks (RR) is that there is no agreed upondefinition. It’s definition changes depending on whom it concerns whether it beacademically, business or governance, it’s definition continues to evolve. RR isbecoming increasingly factored into business strategy, and with the increasinguse of social media, company’s reputation can be tarnished much easily andquicker than before.

Whether a reputation is harmed or improved always dependson how well the company handles and manages the crisis.  This report is going to be looking at the4 key areas where RR stem from, they are Employment activities, Product orCustomer Issues, Governance and Other areas such as Media and Corporate Social Responsibility.It is going to be examining where these risks come from, how it can tarnish abanks reputation and effective ways to manage it. 

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